Best Practices before you start your test

Webinar Summary

Master the critical final steps of your optimization campaigns with this deep dive into Previews, Triggers, and Additional Settings within VWO. Learn how to rigorously quality-assure your experiments, precisely control when and how your campaigns activate, and fine-tune their delivery to achieve maximum impact. This webinar will empower you to deploy your tests and personalizations with confidence, ensuring accuracy, preventing conflicts, and optimizing resource allocation for superior results.

Topics

• Mastering Campaign Previews:
  • Live Preview Functionality: How to preview variations exactly as your target audience will see them.
  • Ignoring Targeting Conditions: Previewing campaigns irrespective of audience segmentation for comprehensive QA.
  • Cross-Browser and Cross-Device Testing: Ensuring consistent experiences across different environments.
  • Preview Debugger and Logs: Utilizing VWO’s built-in tools to troubleshoot and verify campaign execution.
  • Best practices for a robust QA process before launch.
• Leveraging Campaign Triggers:
  • Understanding Default Triggers: Page load, custom, and event-based triggers.
  • Event-Based Triggers in Data 360: Activating campaigns based on specific user interactions (e.g., button clicks, form submissions, video plays).
  • Advanced Trigger Conditions: Implementing exit-intent, time-spent-on-page, or custom JavaScript-based triggers.
  • Managing and reusing custom triggers within VWO Data 360.
  • Strategies for precise campaign activation based on user behavior.
• Optimizing with Additional Settings:
  • Mutually Exclusive Groups: Preventing audience overlap and ensuring clean data for simultaneous experiments.
    • Understanding priority and weightage for visitor allocation within groups.
  • Campaign Scheduling: Planning and automating campaign start and end times.
  • Traffic Allocation and Re-testing: Controlling the percentage of visitors exposed to your experiments and managing continuous optimization cycles.
  • Integration options and advanced configurations for seamless workflow.
• Q&A Session: Get your advanced questions answered by VWO experts.

Who Should Attend

• Experienced VWO Users looking to fine-tune their campaign deployments.
• CRO Specialists focused on rigorous testing and advanced targeting.
• QA Engineers and Testers responsible for verifying campaign integrity.
• Developers who integrate VWO or need to understand advanced trigger conditions.
• Product Managers overseeing experimentation roadmaps and data accuracy.
• Anyone who wants to ensure precision, control, and confidence in their VWO campaigns.

Key Takeaways

• Gain the expertise to rigorously QA your campaigns and variations using VWO's preview capabilities.
• Learn how to precisely control campaign activation using various trigger conditions, including advanced event-based and custom triggers.
• Understand how to use Mutually Exclusive Groups to run concurrent experiments without data contamination.
• Discover advanced settings for optimizing traffic allocation and campaign scheduling for maximum efficiency.
• Minimize errors and maximize confidence in your campaign launches, leading to more reliable insights and better optimization results.