Embrace
Experiment-Driven Marketing
A free, LIVE, and interactive virtual summit by VWO bringing together the best minds in the experimentation industry.
A free, LIVE, and interactive virtual summit by VWO bringing together the best minds in the experimentation industry.
The practice of experimentation has evolved over the past decade. Businesses that adopted experimentation in their marketing strategy have been able to evolve with customer expectations. And hence, been the first choice of their target market.
ConvEx 2022 by VWO is an attempt to encourage more businesses to embrace experiment-driven marketing. We started with this agenda with our first edition of ConvEx in 2019. Over 3500 people stepped forward to seek inspiration from industry leaders like Microsoft, Booking, Encyclopedia Britannica, and more. And we are ready to inspire you again!
Listen to the most sought-after experimentation experts from some of the top global companies
Get an opportunity to interact with the experts and ask your questions to them directly
Get hands-on experimentation by participating in interactive workshops delivered by experts with decade of experience helping their clients grow
Participate in fun activities and stand a chance to win exciting prizes worth $1,000!
With 20+ years of experience in the industry, Simon has helped enterprise businesses put analytics and experimentation at the very heart of their digital innovation. Currently, at Whirpool, Simon is building a center for excellence for experimentation instilling an experimentation culture at all levels.
Passionate about creating experimental organizations with a data-driven culture. Driving the work of experimentation and integrating this way of working by combining technical knowledge, social engagement, and finding the solution that is needed to make every problem into a hack that can give an answer to the question.
What are the challenges associated with setting up experimentation processes at global companies? How do you align teams and keep them free from biases? How do you make sure cultural preferences are part of your hypothesis?
Simon gets candid about his journey in experimentation. Moderated by Johann, COO at AWA Digital, this conversation will inspire you to think like global companies.
In this exclusive session, Marianne talks in detail about her experience setting up experimentation programs at a very traditional organization. How it developed from a single CRO consultant to a fully functioning experiment program – and all the steps in between.
With almost 10 years working in CRO and creating structures in-house, Marianne has heard every reason for not wanting to test. In her keynote session, she talks about all these reasons and how to get around them. Can we find a framework that can actually fit most organizations?
VWO has not received the necessary permission(s) from the speaker to share the recording of the full presentation.
Marketers will often run a quick CTA or headline test and call it a day. But when you have a continuous testing habit and start to increase the complexity of your tests, you can unlock insights into your buyer's journey at a scale you would never be able to gather in 1:1 interviews.
In this talk, Sara will run you through the Testing Maturity Model, giving marketing/experimentation teams the playbook on running continuous tests that give you valuable insight into how your buyers want to buy from you. Actionable takeaways will include:
Catch Mark get candid about his 17+ years of journey in the SaaS industry, serving positions of Director and VP at companies like HubSpot and Drift.
Now the CMO at Airmeet, Mark sits with Jan, Director of Sales at VWO, and talks about his new role, experimentation as a growth strategy, and experimenting with events in the virtual world.
