In my role at Warner Music Group, I aim to promote a culture of data-driven creative design. We design, build and maintain hundreds of artists’ websites. VWO helps me quickly and easily find conversion optimization wins that I can standardize across the whole enterprise. I don’t like to use the phrase “best practice” unless I can prove it, and my proof is in the data provided by VWO.
Brandon Gentry Director, User Experience![]()
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