Thousands of growing brands trust VWO Insights for gathering user behavioral insights.
Privacy by default
No capture or storage of your visitors' personally identifiable information (PII data).
Set up in minutes
Start observing your visitors in minutes by deploying a simple lightning-fast snippet.
Track all visitor sessions
Browse all sessions of a visitor in a single hub to understand their complete journey
Manage quota smartly
Balance your quota smartly by maintaining rich insights all month, even through traffic spikes.
Increase chances of conversion on your website.
Harness visitor insights to pinpoint their challenges. Optimize these concerns and transform your website experience, making it irresistibly engaging.
Find areas of confusion
Review where visitors spend excessive time or frequently click, suggesting potential confusion. Observe real-time user interactions to see if they backtrack or hesitate.
Fix navigation problems and broken elements
Watch visitor journeys to spot unexpected behaviors or areas where users get stuck. Identify common points of drop-off or frequent clicks on non-functional areas.
Ask visitors what they want in real-time
Deploy on-page surveys at strategic points or during critical user journeys to gather direct feedback, aiding immediate understanding of user needs and preferences.
Identify hotspots to place your CTAs
Analyze areas with the highest user engagement to strategically position call-to-action (CTA) buttons, maximizing visibility and click-through rates.
Identify upsell and cross-selling opportunities
Observe visitor interactions with products and use on-page surveys to gauge interest in complementary items, informing upsell and cross-sell strategies.
Improve conversions by optimizing forms
Utilize form analytics to detect fields causing drop-offs or delays, then refine these fields to simplify the submission process, enhancing conversion rates.
Identify areas of engagement and distraction on the website
Review user interactions to pinpoint high-engagement sections versus areas causing confusion or distraction, aiding content and design optimization.
Compare engaged & non-engaged visitor segments
Segment and analyze behavior patterns to differentiate between highly engaged users and those who skim or leave prematurely, informing tailored engagement strategies.
Get feedback from visitors
Implement on-page surveys at crucial interaction points or exit intent moments to directly gather visitor insights and feedback, shaping future enhancements.
Watch session recordings of visitors facing errors
Observe real-time visitor experiences to pinpoint when and where errors occur, facilitating quicker resolution.
Analyze issues of various visitor segments
Segment and study different user groups to discern distinct problems they encounter, enabling more personalized solutions.
Proactively find bugs with visitor feedback
Leverage on-page surveys to proactively gather visitor observations or issues, preempting and addressing potential bugs or glitches.
Packed with features for actionable insights
VWO Insights - Web has powerful capabilities that allow you to analyze your data and generate useful optimization ideas thoroughly.
Capture a birds-eye view of your visitor experience
With the Insights dashboard, discover the most critical issues on your websiteVisualize your visitors in action
Track how visitors navigate - where they click, how much they scroll, etc - pinpointing areas of engagement and potential friction, all in real time. Ready to share? Download and present reports with confidence.Watch your visitors in action
Track how visitors navigate - where they click, how much they scroll, etc - pinpointing areas of engagement and potential friction, all in real time. Ready to share? Download and present reports with confidence.Dig deeper into their form interactions
It's not just about submission numbers. Dive into details like fill time, interaction duration, and overlooked fields. Refine your forms based on visitor preferences. Understand your customer\’s voice: You've got an idea about your visitor\’s experience. But are you certain? Don't guess – ask your visitors.Understand your customer’s voice
You've got an idea about your visitor’s experience. But are you certain? Don't guess – ask your visitors.Turn insights into actionable observations
Collaborate effortlessly with your team. Share valuable findings from recordings or heatmaps directly within or outside your VWO account.Take complete control of your visitor's behavior analysis
Collect only the data you need without hurting your end-user privacy
Granular visitor attribute-based segmentation
Record data for specific visitor groups based on technology, behavior, or custom attributes such as subscription value, high-value visitors, etc.
100% privacy - we hide PII by default
VWO safeguards your privacy: we auto-anonymize keystrokes and offer easy masking for sensitive fields, all within the platform.
Track 100% visitors or use Smart Sampling
VWO tracks visitors, not sessions, offering a complete visitor journey view without gaps, even in sampling.
A buffet of insights for all your teams
Our platform is designed to be easy-to-use for all teams, while still offering advanced solutions to solve even the most complex conversion challenges. Everyone in your team can collaborate and build better-performing websites.
Convert more. Engage better. Delight every user.
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Combat low conversions with data-driven A/B testing ideas -
Discover engagement gaps, optimize website/app areas
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Unravel user group trends, personalize experiences
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Tackle inconsistent conversion rates across traffic sources
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Refine messaging based on user behavior insights
Build a perfect app that grows on your users
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Prioritize features based on user needs
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Resolve UX issues, increase feature adoption
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Expedite bug fixes, improve team collaboration
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Decrease customer ticket response time
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Utilize user feedback, refine product experience
Design and deliver fluid experiences
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Speed up research using visual data insights
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Uncover navigation bottlenecks, enhance user flow
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Validate designs with real user feedback
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Investigate user segments for targeted improvements
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Align user intentions with design outcomes
Seamlessly integrates with your tech stack and single-page applications
VWO offers out-of-the-box one-click integration with tools spanning different categories such as analytics, CMS, call tracking, Customer Data Platform (CDP), e-commerce, marketing, productivity, and storage services.
Get enterprise-grade security and support from day one
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
Your data is safe and secure with us
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Two-factor authentication (2FA)
Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
Data storage
VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Dedicated customer success manager
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
Support with a constant CSAT of ~99%
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Single sign-on (SSO)
Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Role-based permissions
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
