History & Philosophy
6 Min Read
The Birth of Randomized Controlled Trials
An introduction to where do modern A/B tests come from and what problem did they solve in the larger scientific context….
7 Min Read
Limitations of Randomized Controlled Trials
A discussion on the fundamental limitations of Randomised Controlled Trials and how do they apply to modern day A/B testing….
6 Min Read
The Arbitrary, The Random and The Pseudorandom
An account of the nuances of randomness in modern computing and how it matters in A/B testing….
7 Min Read
Falsification, Experimentation, and Popper
What is the dividing line between scientific and non-scientific? An introduction to the theory of falsification and its implications on experimentation….
6 Min Read
The Fidelity of Experimentation
Fidelity in research refers to how closely the experimental setup mimics the real world. Understand the implications of fidelity in modern day A/B teting….