Knowing the expectations of your users is the first step to improve the conversions of your website.
All the information collected during the user analysis will lead us to consider different hypotheses, scenarios or ideas.
But, what will be the idea that increases conversions? How can we make sure that this option is what our clients expect and demand?
The answer: Experimentation and A/B Testing.
Join us in this webinar in which we will learn to hand over control to users, ensuring that any decision made is based on real data and behavior to find the shortest path to higher conversions.