body{background:#d8dde3}img{max-width:100%}.top-header{z-index:100}.top-header .br-logo{box-sizing:content-box}.container{position:relative}.wrap{box-sizing:content-box}#croguide .wrap{max-width:1200px}.pos-fixed{position:fixed !important}@media screen and (max-width:979px),screen and (-webkit-min-device-pixel-ratio:1.3) and (max-width:979px){.wrap{width:auto;padding-left:3%;padding-right:3%}}*,*:after,*:before{box-sizing:content-box}a:hover{text-decoration:underline}#croguide{position:relative;z-index:3}.cro-guide-title{font-size:3rem;font-weight:400;line-height:1.4;color:#fff}@media only screen and (max-width:768px){.cro-guide-title{font-size:2rem}}.section-cro-content{font-size:16px;margin-top:-40px}@media only screen and (min-width:1024px){.section-cro-content{margin-top:-100px}}.cro-guide-heading-text{color:#2b3945 !important;font-size:30px !important;font-weight:500;text-align:left}.cro-guide-subheading-text{font-size:24px !important;font-weight:500;text-align:left}.section-cro-guide-header-bg{background:url('https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/cro-definite-guide-header.jpg') no-repeat;background-size:cover;background-color:#39265d}.cro-introduction{position:relative;padding:6% 1%}.cro-guide-box{border:1px solid #edeff6;box-shadow:0 2px 3px 0 rgba(38,59,117,.18);border-radius:3px}.cro-guide-box li{font-size:1rem;line-height:1;margin-bottom:10px;position:relative}.cro-guide-box li:before{content:'';display:inline-block;width:6px;height:6px;border-radius:3px;background-color:#737b85;position:absolute;top:8px;left:0}.cro-guide-box li a,.cro-guide-box li p{display:inline-block;margin:0;margin-left:20px;line-height:1.4}.cro-guide-box li:last-child{margin-bottom:0}.content-heading-text{font-size:1.375rem;font-weight:500}.content-text>li a{color:#3892e3;font-weight:500}.content-text li,.content-text{margin-bottom:20px;line-height:1;color:#737b85;margin-top:20px;padding-left:20px}.content-text li ul li:first-child{margin-top:20px;line-height:1}.download-pdf-bg{background:url('https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/dwnload-pdf-bg.jpg') no-repeat;background-size:cover;z-index:2}.cro-dwnload-text{font-size:2.5rem;font-weight:400}.cro-request-btn{border:transparent;background:#f58d3f;color:#fff;padding:15px 90px;border-radius:3px;font-size:1rem;text-transform:uppercase;font-weight:400;letter-spacing:2px;border-outline:none}.cro-request-btn:hover{text-decoration:none;background:#f47827}.cro-dwnload-subtext{font-size:1.125rem}.cro-form-heading{font-size:2rem;font-weight:400;margin-bottom:10px;line-height:2.5rem}.cro-form-bg{background-color:#28154f}.get-in-touch{font-size:1.25rem;color:#fff;opacity:.5;font-weight:400}.cro-form-section{position:relative;margin-top:-85px;z-index:1}.phases-list{position:relative}.phases-list:before{content:'';border-left:1px dashed #3892e3;position:absolute;height:100%;left:12px}.phases-list li{margin-bottom:20px;position:relative;counter-increment:my-counter;padding-left:40px}.phases-list li:before{content:counter(my-counter,decimal);background:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/phases-ol-icon.svg);color:#fff;height:25px;width:25px;background-size:100%;position:absolute;text-align:center;margin-left:-40px;font-size:.875rem;line-height:25px}.hypothesis-phase-bg{background:#fff1bd;border:2px solid #ffa72c;box-shadow:0 0 10px 0 rgba(0,0,0,.2);border-radius:3px}.hypothesis-phase li{margin-bottom:20px;margin-left:-15px}.hypothesis-phase li:before{content:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/orange-tick.svg);margin-left:-25px;margin-right:10px}.cro-potential-box h3,.cro-Importance-box h3,.cro-Ease-box h3{font-size:1.125rem;color:#414953;font-weight:500}.cro-potential-box{border:1px solid #ffa72c;background-color:#fff9e0;border-radius:5px;line-height:1.4;flex:1}.cro-Importance-box{background-color:#e5fff5;border:1px solid #29d2a6;border-radius:5px;line-height:1.4;flex:1}.cro-Ease-box{background-color:#f0f8ff;border:1px solid #92bffd;border-radius:5px;line-height:1.4;flex:1}.test-phases-list{padding:0;margin-bottom:50px}.test-phases-list li{margin-bottom:20px}.test-phases-list li:before{content:url('https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/blue-tick.svg');margin-right:15px}.hypothesis-phase li:last-child{margin-bottom:0}.cro-guide-green-box{border:2px solid #3cbc8d;background:#fdfdfd}.cro-guide-red-box{border:2px solid #e25424;background:#fdfdfd}.cro-red-bg{background-color:#e25424}.cro-guide-green-list li,.cro-guide-red-list li{margin-bottom:20px;margin-left:34px;position:relative}.cro-guide-green-list li:last-child,.cro-guide-red-list li:last-child{margin-bottom:0}.cro-guide-green-list li:before{content:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/green-tick.svg);position:absolute;margin-left:-32px;top:5px}.cro-guide-red-list li:before{content:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/red-cross.svg);position:absolute;margin-left:-32px;top:5px}.grey-small-bullet{padding:0}.grey-small-bullet li{margin-bottom:10px;position:relative;margin-top:10px}.grey-small-bullet li p{margin-left:40px}.grey-small-bullet li:last-child{margin-bottom:0}.grey-small-bullet li:before{content:'';display:inline-block;width:6px;height:6px;border-radius:3px;background-color:#737b85;position:absolute;top:8px;left:25px}.content-text li ul li a{color:#737b85;font-weight:400;margin-left:20px;line-height:1.4;display:inline-block}.content-text>li ul li{padding-left:30px}.content-text>li:before{content:'';display:inline-block;width:6px;height:6px;border-radius:3px;background-color:#3892e3;margin-right:15px;margin-bottom:2px}.left-side-menu{position:relative}.left-side-menu:before{content:'';position:absolute;width:1px;height:100%;left:0;background-color:#e7e1f8}.left-side-menu-wrap.bottom-aligned{display:flex;align-items:flex-end}.left-side-menu ul{display:none}.left-side-menu li.selected ul{display:block}.left-side-menu li.selected ul li{font-size:14px}.left-side-menu li.selected ul li:before{content:none}@media only screen and (max-width:1200px){.left-side-menu-wrap{display:none}}.left-side-menu{padding-right:40px;padding-left:16px}.left-side-menu li{margin-bottom:10px;position:relative;font-size:16px}.left-side-menu li a{color:#1c304b;font-weight:500;transition:all .25s ease}.left-side-menu li ul{padding-left:16px}.left-side-menu>li a:hover,.left-side-menu>li a:focus,.left-side-menu>li ul li a:hover,.left-side-menu li.selected>a{color:#bf3078}.left-side-menu li:last-child{margin-bottom:0}.left-side-menu li:before{content:'';width:4px;height:30px;background-color:transparent;display:inline-block;position:absolute;left:-16px;top:0}.left-side-menu li.selected:before{background-color:#bf3078}.overflow-scroll{overflow-y:scroll}.left-side-menu.pos-fixed{top:100px}.cro-btn{background-color:#f5873f;padding:0 60px;border-radius:5px;font-size:1rem;letter-spacing:1px;cursor:pointer;display:inline-block;height:50px;line-height:50px;color:#fff;box-shadow:0px 3px 0 0px #9d5220;font-size:1.1rem}.cro-btn:hover{text-decoration:none;background-color:#f47827}.cro-btn img{width:16px}.hbspt-form label,.cro-form-bg .demo-form-label{text-transform:uppercase;color:rgba(255,255,255,.6);font-weight:400;margin-bottom:6px;display:block;text-align:left}.hbspt-form input[type=submit]{margin-top:2em}.display-flex{display:flex}.section>.wrap>.row{padding:2.25rem 0}@media only screen and (min-width:768px){.section>.wrap>.row{padding:6.25rem 0}}.error-message{color:#fff}.hs-form.stacked{display:flex}#download-pdf-form label{display:none}#download-pdf-form .hs_email.field.hs-form-field{width:100%}#download-pdf-form .hs_email.field.hs-form-field input[type=email]{border-radius:0;border-top-left-radius:3px;border-bottom-left-radius:3px;height:47px}#download-pdf-form input.hs-button.primary.large{padding:0 25px;font-size:1rem;height:47px;line-height:47px;border:none;border-radius:0;border-top-right-radius:3px;border-bottom-right-radius:3px;box-sizing:border-box;color:#fff;font-weight:600;text-transform:uppercase}#download-pdf-form .submitted-message{margin-top:20px;color:#fff}#download-pdf-form .hs-error-msgs.inputs-list label{display:block;color:#fff;text-transform:none;font-size:14px;margin-top:5px}#download-pdf-form .hs-form .hs_error_rollup{display:none}.phases-list{position:relative}.phases-list:before{content:'';border-left:1px dashed #3892e3;position:absolute;height:100%;left:12px}.phases-list li{margin-bottom:20px;position:relative;counter-increment:my-counter;padding-left:40px}.phases-list li:before{content:counter(my-counter,decimal);background:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/phases-ol-icon.svg);color:#fff;height:25px;width:25px;background-size:100%;position:absolute;text-align:center;margin-left:-40px;font-size:.875rem;line-height:25px}.process-list{position:relative}.process-list:before{content:'';border-left:1px dashed #3892e3;position:absolute;height:91%;left:12px}.process-list li{margin-bottom:35px;position:relative;padding-left:40px}.process-list li.track:before{content:'';background:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/track.svg);color:#fff;height:40px;width:40px;background-size:100%;position:absolute;text-align:center;margin-left:-47px;font-size:.875rem;line-height:25px;top:-8px}.process-list li.analyze:before{content:'';background:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/analyze.svg);color:#fff;height:40px;width:40px;background-size:100%;position:absolute;margin-left:-47px;top:-8px}.process-list li.plan:before{content:'';background:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/plan.svg);color:#fff;height:40px;width:40px;background-size:100%;position:absolute;margin-left:-47px;top:-8px}.process-list li.test:before{content:'';background:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/test.svg);color:#fff;height:40px;width:40px;background-size:100%;position:absolute;margin-left:-47px;top:-8px}.process-list li.target:before{content:'';background:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/cro-guide/target-icon.svg);color:#fff;height:40px;width:40px;background-size:100%;position:absolute;margin-left:-47px;top:-8px}@media only screen and (max-width:768px){.phn-flex-none{display:block !important}#hsForm_5562a040-d635-4ef2-991f-9e47041815c7{display:block}.cro-btn{padding:0 40px;font-size:1rem}.process-list:before{height:90%}}@media only screen and (max-width:320px){.cro-btn{padding:0 20px;font-size:1rem}.cro-request-btn{padding:15px 30px}}.box-heading{font-size:1.25rem;font-weight:600;color:#414953;margin:0}.track-box{background:#f0faf6;padding:10px 20px;border:1px solid #abe1cd;box-shadow:0 2px 3px 0 rgba(38,59,117,.1);border-radius:5px;position:relative}.track-box:before{content:'';position:absolute;left:35px;top:100%;width:0;height:0;border-left:9px solid transparent;border-right:9px solid transparent;border-top:12px solid #f0faf6;clear:both;z-index:2}.track-box:after{content:'';position:absolute;left:34px;top:100%;width:0;height:0;border-left:11px solid transparent;border-right:11px solid transparent;border-top:14px solid #abe1cd;clear:both;z-index:1}.track-count{font-size:5.2rem;font-weight:400;color:#3cbc8d;opacity:.1;line-height:1;margin:0 auto}.analyze-box{background:#fef6f1;padding:10px 20px;border:1px solid #f9c8a5;box-shadow:0 2px 3px 0 rgba(38,59,117,.1);border-radius:5px;position:relative}.analyze-box:before{content:'';position:absolute;left:35px;top:100%;width:0;height:0;border-left:9px solid transparent;border-right:9px solid transparent;border-top:12px solid #fef6f1;clear:both;z-index:2}.analyze-box:after{content:'';position:absolute;left:34px;top:100%;width:0;height:0;border-left:11px solid transparent;border-right:11px solid transparent;border-top:14px solid #f9c8a5;clear:both;z-index:1}.analyze-count{font-size:5.625rem;font-weight:400;color:#f58d3f;opacity:.1;line-height:1;margin:0 auto}.plan-box{background:#fdf1f3;padding:10px 20px;border:1px solid #f1a9b5;box-shadow:0 2px 3px 0 rgba(38,59,117,.1);border-radius:5px;position:relative}.plan-box:before{content:'';position:absolute;left:35px;top:100%;width:0;height:0;border-left:9px solid transparent;border-right:9px solid transparent;border-top:12px solid #fdf1f3;clear:both;z-index:2}.plan-box:after{content:'';position:absolute;left:34px;top:100%;width:0;height:0;border-left:11px solid transparent;border-right:11px solid transparent;border-top:14px solid #f1a9b5;clear:both;z-index:1}.plan-count{font-size:5.625rem;font-weight:400;color:#e24a65;opacity:.1;line-height:1;margin:0 auto}.test-box{background:#f0f7fd;padding:10px 20px;border:1px solid #a1cbf1;box-shadow:0 2px 3px 0 rgba(38,59,117,.1);border-radius:5px;position:relative}.test-box:before{content:'';position:absolute;left:35px;top:100%;width:0;height:0;border-left:9px solid transparent;border-right:9px solid transparent;border-top:12px solid #f0f7fd;clear:both;z-index:2}.test-box:after{content:'';position:absolute;left:34px;top:100%;width:0;height:0;border-left:11px solid transparent;border-right:11px solid transparent;border-top:14px solid #a1cbf1;clear:both;z-index:1}.test-count{font-size:5.625rem;font-weight:400;color:#3892e3;opacity:.1;line-height:1;margin:0 auto}.target-box{background:#f6f7f1;padding:20px;border:1px solid #c7cfa6;box-shadow:0 2px 3px 0 rgba(38,59,117,.1);border-radius:5px;position:relative}.test-count{font-size:5.625rem;font-weight:400;color:#8c9d41;opacity:.1;line-height:1;margin:0 auto}.col-auto{padding-left:.5rem;padding-right:.5rem;flex-grow:initial;flex-basis:initial}@media only screen and (max-width:768px){.section>.wrap>.row,.section>.row{min-height:auto !important}}.ab-test-ol li{margin-bottom:10px}.ab-guide-box{border:1px solid #edeff6;box-shadow:0 2px 3px 0 rgba(38,59,117,.18);border-radius:3px}.ab-guide-box .numbers{padding-left:50px;color:#4cb07a;font-size:2.6rem}.ab-guide-box .numbers.increase{background-repeat:no-repeat;background-image:url(https://static.wingify.com/vwo/wp-content/themes/vwo/images/ab-test-guide/increase.png);background-position:left center}.ab-test-guide-box-wrapper a{text-decoration:none;color:inherit}.ab-test-guide-box-wrapper a:hover .text-dark{color:#3892e3 !important}.left-side-menu #ab-test-guide-download li:before{display:none}.ab-test-learn-more-btn{border-color:#fff;border:1px solid;padding:15px 90px;color:#fff;border-radius:4px;font-size:1rem;text-transform:uppercase;font-weight:400;letter-spacing:2px;text-decoration:none}.ab-test-learn-more-btn:hover{background-color:#3cbc8d;border:1px solid #3cbc8d;text-decoration:none}.ab-test-download-text{font-size:20px;font-weight:600}.ab-test-download-subtext{font-size:12px}#ab-test-guide-download .hs-form{display:block}#ab-test-guide-download .hs-form .hs_error_rollup{display:none}#ab-test-guide-download .hs-form .hs-error-msgs.inputs-list{padding:0;text-align:left}#ab-test-guide-download .hs-form .hs-error-msgs.inputs-list label{font-size:12px;color:#fff}#ab-test-guide-download .hs-form .hs_email.field.hs-form-field input[type=email]{margin-bottom:15px;text-align:center;border-radius:3px}#ab-test-guide-download input.hs-button.primary.large{border-radius:4px}.phn-ab-test-download-text{font-size:20px;font-weight:600}.phn-ab-test-download-subtext{font-size:12px}#phn-ab-test-guide-download .hs-form{display:block}#phn-ab-test-guide-download .hs-form .hs_error_rollup{display:none}#phn-ab-test-guide-download .hs-form .hs-error-msgs.inputs-list{padding:0;text-align:left}#phn-ab-test-guide-download .hs-form .hs-error-msgs.inputs-list label{display:block;color:#fff;text-transform:none;font-size:14px;margin-top:5px}#phn-ab-test-guide-download .hs-form .hs_email.field.hs-form-field input[type=email]{margin-bottom:15px;text-align:center;border-radius:3px;height:47px}#phn-ab-test-guide-download label{display:none}#phn-ab-test-guide-download .hs-form .hs_email.field.hs-form-field{width:100%}#phn-ab-test-guide-download .hs-form input.hs-button.primary.large{padding:0 25px;font-size:1rem;height:47px;line-height:47px;border:none;border-radius:4px;box-sizing:border-box;color:#fff;font-weight:600;text-transform:uppercase}#phn-ab-test-guide-download .submitted-message{margin-top:20px;color:#fff}