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Using Experimentation for a Successful Brand and Product Launch

Duration - 60 minutes
Gabriel Swain

Gabriel Swain

CEO | Founder, Disruptive Growth Marketing

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With 12+ years of experience in A/B Testing, tactical experimentation, and CRO, Gabriel has worked closely with startups and enterprises to support and lead countless brand and product launches. By applying scientific method during testing, he ensures all resulting data is statistically significant, reliable, actionable, and provides valuable insights into customer needs.

Gabriel’s methodology not only increases brand and product launch success. It also drives conversion rate optimization and generates valuable insights into customers’ mindsets. This produces stronger brands with more competitive products, customer loyalty, and advocacy; expanded brand awareness and visibility; and expedited revenue growth. 

In this webinar, he will share his first-hand experience on how A/B Testing during the early stages of product and brand launches can lead to well-refined product placement, market positioning, and brand messaging that resonates with the target audience.

Key Takeaways from the Webinar

  • Why A/B testing and calculated experimentation are essential elements of successful product and brand launches
  • Key distinctions between pre- and post-launch testing and experimentation tactics that empower your personalization efforts
  • How to leverage customer data and behavioural insights to refine your segmentation and targeting strategy
  • Why marketing experimentation and testing is becoming a crucial driver of market leadership and brand differentiation

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