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Retention Mastery: Proven Strategies to Keep Your Mobile App Users Hooked

24 July 2024 AM Eastern time
Duration - 40 minutes (Approx.)
Kanishk Mehta

Kanishk Mehta

Director of Product Management, InMobi

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Is your mobile app losing users faster than you can acquire them? Struggling to keep engagement high and prevent churn? Why is your app’s retention rate lower than industry standards? How can you effectively re-engage inactive users?

If these are the questions you face every day, then our next session will be more than helpful to you and your optimization endeavors. Kanishk Mehta, who heads product development at InMobi, knows the path to perfection when it comes to mobile apps and retention parameters.

What You’ll Learn:

Why is Retention Important and How Do You Measure It?

Get the lowdown on why retention is crucial and discover the best metrics to track it. Let’s decode the retention formula together!

What’s a Good Retention Number for Your App?

Wondering if your retention rates are up to snuff? We’ll dive into industry benchmarks and help you set realistic, data-driven goals.

How to Build Retention Loops

Time to reveal the secret ingredients for retention loops. Learn about the hooks and triggers that keep users coming back for more.

Bringing It All Together

We’ll wrap it up with a comprehensive plan to boost your app’s retention. You’ll walk away with actionable steps to implement right away.

Key Takeaways

  • Expert Insights: Get advice from industry leaders who’ve been in your shoes.
  • Actionable Strategies: Walk away with tactics you can implement right away.
  • Interactive Q&A: Get your burning questions answered live.

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