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Plum’s Persona-Based Strategy for Growth

05 October 2022 AM Eastern time
Duration - 45 minutes (Approx.)
Shreyas Achar

Shreyas Achar

Senior Director of Marketing, Plum Benefits

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Healthcare isn’t the most glamorous thing. But Plum, a leading India-based employee healthcare and benefits platform, has taken on a rather daunting mission: insure 10 million lives by 2025. And that begins with getting everyone in the organization to take notice of how their healthcare works. 

So Plum is making healthcare fun for India. 

Growth for Plum is an equally interesting challenge. In order to be successful, they have to appeal to and be adopted by multiple personas. Shreyas Achar is a product marketer at heart and a branding buff otherwise. Incidentally, these are the two functions that are spearheading growth at Plum. Join us as he chats about it in this casual session. 

Learn more about:

  • Plum's viral social media campaigns that help with category awareness
  • Why a proactive marketing strategy is crucial especially in healthcare
  • Their vision for healthcare and how it shapes their growth plan

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