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Optimization in Marketing

Full Funnel Optimization for B2B Companies

Duration: 60 minutes
 

Speakers

Taran Nandha

Taran Nandha

CMO, Growth Marketer and Startup Advisor

Atcore Digital

Taran has over 20 years of experience as a business leader and has always been a marketer first. He has an MBA from the University of California at Irvine. Before founding Growth Natives he has been in leadership positions at i2 Technologies, Cvent, Trend Micro, BirdEye where he has had a lasting impact.

Arpit Srivastava

Arpit Srivastava

Manager - Marketing Strategy and Analysis

Publicis Sapient

Arpit has 13+ years of experience in digital marketing, data analytics, and experience optimization. In his current capacity, he consults several large scale businesses to help them drive ROI using data-driven marketing & optimization strategies.

About The Session

In this presentation, Taran and Arpit will showcase the power of Full Funnel Optimization. The objective is to break the myth that optimization is only something you do at the top of the funnel when driving more leads through your marketing campaigns. Get a pragmatic view of how to enable optimization at all stages of your sales and marketing funnel along with practical, real-life examples.

They will breakdown a typical B2B sales and marketing funnel and highlight optimizations you can run at every stage. The possible impact would be an increase in your sales by upto 60% by running these proven optimization techniques.

Key Takeaways

  • Understanding the potential impact of full funnel optimization
  • How to pragmatically approach and build a plan for it
  • Real-life examples of optimization at top, middle, and bottom of funnel