Webinar

[CRO Webinar Series] Art of Conducting Visitor Research

Calender Icon NOVEMBER 28, 2017 | 9:30 AM PT
Speakers
Speaker - Abhishek Mandloi

Abhishek Mandloi

Product Manager, VWO

Speaker - Rahul Jain

Rahul Jain

Product Manager, VWO

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Conversion optimization without research is like shooting in the dark. You can never write a measurable A/B testing hypotheses without research. Before building your optimization roadmap, it’s critical to learn the art and science of conducting visitor behavior research, an essential skill for every optimization expert.

 

This session will help you in getting answers to “what” your visitors are doing, “how” they behave, and “why” they behave in a specific, repetitive way on your website.

Key take aways

  • Defining a research blueprint for your team
  • Techniques for understanding your website visitor behavior
  • Quantitative vs. qualitative research
  • Overcoming challenges in doing effective research
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