How To Optimize For Mobile Conversions In 2018

Calender Icon February 22, 2018 |
Speaker - Matthew Pezzimenti

Matthew Pezzimenti

Founder, Conversion Kings

Speaker - Utkarsh Rai

Utkarsh Rai

Growth Marketer, VWO

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Consumers spend over 4 hours a day using their mobile devices. Rather than being an alternative, it has passed desktop as the primary platform for Internet consumption. In a nutshell, mobile is in.


Which is why, in 2018, it becomes essential for you to optimize for mobile conversions. However, how to identify where to begin? What are the resources and tools you would need to kickstart your strategy?


This session will answer all such questions for you and more.

Here’s what you can expect to take away:

  • Key components to focus for mobile website optimization
  • Understanding why mobile users do not convert
  • How to provide a tailored mobile experience to visitors based on dynamic attributes
  • A mobile site versus a responsive site and how these are different
  • A walk-through of how VWO can help businesses accelerate their mobile websites
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