Glossary Of 100 Essential Conversion Rate Optimization Terms

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Conversion rate optimization is fast being adopted as a legitimate growth channel. As with most disciplines, it is critical to become familiar with its terms before you delve deeper.


This glossary will serve as your one-stop shop for understanding all the terms essential to start conversion rate optimization. Complete with illustrations and structured in alphabetical order, these are some terms you’ll learn about in this eBook:

  • Geo-Fencing
  • Latent Conversion
  • Directional Cue
  • And more…