PowToon is a UK-based provider of SaaS-based animation software services. Read how they optimized their pricing page to better capture customer value perception leading to an almost 28% increase in online subscriptions.
We didn’t know exactly how our target audience would perceive the ‘storage’ capability. Both our business plans (unlimited and 2 GB) offer practically unlimited storage. The fact that we were not able to crunch the feature in real numbers (unlimited) may have been leading to the wrong perceived value.