Ben is the personal budget challenger of the Dutch telecom service market. This case study details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize their product pages to capture the attention of their customers and improve conversions. Ben’s two-week long A/B test helped them uplift their conversion rate by 17.63%.
We have been using VWO for almost 4 years now and the software still surprises us. It is very easy to work with and support is always available for help in case of development challenges. The extra features like heatmaps, session recordings and the surveys help us to easily monitor the entire CRO process and connect our qualitative insights with A/B tests.