Case Study

PayU Reduces Checkout Page Drop-Off By Implementing Data-Driven A/B testing

Location icon Gurgaon, India
Fintech
5.8%
Increase In Checkouts

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PayU India is the flagship company of Naspers group, a $93 billion Internet and media conglomerate. Through its proprietary technology, PayU provides state-of-the-art payment gateway solutions to online businesses. We spoke with Ravindra Govindani, Director, Product Management and Abhinav Chitre, Senior Product Manager at PayU, about how their team used VWO for reducing checkout page drop-off.

Testimonial icon

It was really easy to conduct A/B experiments even for complex cases as we generally encounter in case of PayU’s checkout products. A double thumbs up from my side for VWO.

Abhinav Chitre

Senior Product Manager