Case Study

How Server Density Used VWO To Increase Its Revenue By 114%

Location icon London, UK
Industry Icon Internet Software Services
114%
Revenue

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Conventional wisdom says increasing prices may deter first-time users. But Server Density used A/B testing smartly to find a great balance between pricing plans and attracting new customers so that revenues grew.

Read more to find out how.

Testimonial icon

It is important to get pricing right and the best way to do so is to test hypotheses with real data. Most customers care more about the value they derive rather than how much it costs you to provide your service. Therefore, base your prices on what your product/service is worth to your customers and not on how much it costs you or the profit you want to make per sale.

David Mytton

CEO