Case Study

ADT Corrected Its CTA Copy To Boost Its Leads By 60%

Location icon Florida, US
Industry Icon Specialized Consumer Services
60%
Increase number of leads

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The website copy, including the CTA text, must be written with users in mind. Learn how residential and commercial security products giant ADT made it CTA more effective by using the word “quote” instead of “survey” and gained a 60% jump in leads.