{"id":986,"date":"2021-08-13T11:06:39","date_gmt":"2021-08-13T11:06:39","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=986"},"modified":"2022-01-25T10:42:57","modified_gmt":"2022-01-25T10:42:57","slug":"optimize-experience-for-audiences-defined-in-tealium-using-vwo","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/","title":{"rendered":"Optimize Experience for Audiences defined in Tealium using VWO"},"content":{"rendered":"\n<p><a href=\"https:\/\/tealium.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tealium<\/a> helps companies connect their data to better connect with their customers. It is now possible to use audiences and badges defined in the Tealium Customer Data Hub to target visitors in VWO campaigns.<\/p>\n\n\n\n<p>For example: Assume that you have created an audience &#8211; Premium customers &#8211; in Tealium, which identifies highly paying customers. Now, you can easily do the following in VWO:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Optimize the experience for a specific set of visitors (Premium customers in this case) by running A\/B tests targeted to this audience.<\/li><li>Personalize the experience for your premium customers by running a deploy campaign.<\/li><li>Create a view to capture recordings for this specific set of audience, to get insights around how your premium customers are interacting with your website differently than some of the other audiences.<\/li><\/ul>\n\n\n\n<p>All this can be done with a few clicks in the VWO dashboard. You can find the Tealium integration in the VWO\u2019s integrations tab:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"772\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/08\/Screenshot-2021-08-13-at-4.14.27-PM.png\" alt=\"Screenshot 2021 08 13 At 4 14 27 Pm\" class=\"wp-image-987\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/08\/Screenshot-2021-08-13-at-4.14.27-PM.png 1254w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/08\/Screenshot-2021-08-13-at-4.14.27-PM.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/08\/Screenshot-2021-08-13-at-4.14.27-PM.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/08\/Screenshot-2021-08-13-at-4.14.27-PM.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/08\/Screenshot-2021-08-13-at-4.14.27-PM.png?tr=w-375 375w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<p><strong>Note: The Tealium integration is available in the VWO Pro and Enterprise plans.&nbsp;<\/strong><\/p>\n\n\n\n<p>You can use this integration in VWO\u2019s <a href=\"https:\/\/vwo.com\/testing\/\">Testing<\/a>, <a href=\"https:\/\/vwo.com\/deploy\">Deploy<\/a>, <a href=\"https:\/\/vwo.com\/insights\/\">Insights<\/a> campaigns. To find out more about it and a step-by-step guide to enable it in VWO, refer to the <a href=\"https:\/\/help.vwo.com\/hc\/en-us\/articles\/4404247507865-Using-Tealium-Audiences-and-Badges-as-Targeting-Conditions-in-VWO\">knowledge base<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tealium helps companies connect their data to better connect with their customers. It is now possible to use audiences and badges defined in the Tealium Customer Data Hub to target visitors in VWO campaigns. For example: Assume that you have created an audience &#8211; Premium customers &#8211; in Tealium, which identifies highly paying customers. Now,&#8230;<\/p>\n","protected":false},"author":500,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[12,32,16],"feature":[],"industry-type":[],"class_list":["post-986","post","type-post","status-publish","format-standard","hentry","category-platform","tag-client-side-testing","tag-integrations","tag-targeting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimize Experience for Audiences defined in Tealium using VWO| VWO Product Updates<\/title>\n<meta name=\"description\" content=\"Tealium helps companies connect their data to better connect with their customers. It&#039;s now possible to use audiences and badges defined in the Tealium Customer Data Hub to target visitors in VWO campaigns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize Experience for Audiences defined in Tealium using VWO| VWO Product Updates\" \/>\n<meta property=\"og:description\" content=\"Tealium helps companies connect their data to better connect with their customers. It&#039;s now possible to use audiences and badges defined in the Tealium Customer Data Hub to target visitors in VWO campaigns\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/\" \/>\n<meta property=\"og:site_name\" content=\"VWO Product Updates\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-13T11:06:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-25T10:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/08\/Screenshot-2021-08-13-at-4.14.27-PM.png\" \/>\n<meta name=\"author\" content=\"Puneet Kaura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/\"},\"author\":{\"name\":\"Puneet Kaura\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/d92164d7ad5edbe2151ac8f816aec8df\"},\"headline\":\"Optimize Experience for Audiences defined in Tealium using VWO\",\"datePublished\":\"2021-08-13T11:06:39+00:00\",\"dateModified\":\"2022-01-25T10:42:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/\"},\"wordCount\":210,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/08\/Screenshot-2021-08-13-at-4.14.27-PM.png\",\"keywords\":[\"Client Side Testing\",\"Integrations\",\"Targeting\"],\"articleSection\":[\"VWO Platform\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/\",\"url\":\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/\",\"name\":\"Optimize Experience for Audiences defined in Tealium using VWO| VWO Product Updates\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/optimize-experience-for-audiences-defined-in-tealium-using-vwo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/08\/Screenshot-2021-08-13-at-4.14.27-PM.png\",\"datePublished\":\"2021-08-13T11:06:39+00:00\",\"dateModified\":\"2022-01-25T10:42:57+00:00\",\"author\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/d92164d7ad5edbe2151ac8f816aec8df\"},\"description\":\"Tealium helps companies connect their data to better connect with their customers. 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