{"id":737,"date":"2021-02-08T06:18:30","date_gmt":"2021-02-08T06:18:30","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=737"},"modified":"2022-01-25T10:41:35","modified_gmt":"2022-01-25T10:41:35","slug":"code-minification-will-now-load-vwo-campaigns-faster-on-your-website","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/code-minification-will-now-load-vwo-campaigns-faster-on-your-website\/","title":{"rendered":"Code Minification will now load VWO Campaigns Faster on your Website"},"content":{"rendered":"\n<p>The speed at which your website loads plays a vital role in keeping visitors engaged. The content that they would like to see should load up as quickly as possible and navigation between the different pages should be snappy. Additionally, it also makes your website more readily accessible to visitors on limited data plans or slower networks.<\/p>\n\n\n\n<p>When a visitor comes to your website, the page is loaded on their browser by executing sets of code. When the amount of code is lesser, the browser is able to parse it quicker. This makes the page load faster.&nbsp;<\/p>\n\n\n\n<p><strong>Code Minification<\/strong> is a process of reducing the code size of website and script files. This is done by removing characters in the code that do not play a direct role in its actual function. <strong>This bit of reduction in size helps pages load faster and goes a long way in improving user experience.<\/strong> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Code Minification important?<\/h2>\n\n\n\n<p>When a campaign runs on your website, VWO\u2019s code for the campaign needs to execute to show a variation to the visitor. Readability is generally preferred when code is created. Code structured with adequate spaces along with descriptive variable names and comments are common during development. The downside to such a convenience is the browser needing to parse these additional characters when they do not functionally contribute to the code; meaning- these can be \u2018minified\u2019. <strong>Minified versions of code have more compact file sizes and will deliver the same website experience to your visitor.<\/strong> The reduced network demand without these unnecessary characters enables pages to load faster.<\/p>\n\n\n\n<p>Minification is different from compression, where the code within the file is completely rewritten. Once compressed, the file then needs to be decompressed first in order to read it. Minification can reduce file size even before compression, by reducing the content in it to make it leaner and more light-weight. <strong>Minification combined with compression results in even higher savings in payload size.<\/strong><\/p>\n\n\n\n<p>You can see the difference before and after minification in the following example. A developer would normally write unminified Javascript code like so:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1435\" height=\"459\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image3.png\" alt=\"Image3\" class=\"wp-image-742\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image3.png 1435w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image3.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image3.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image3.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image3.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image3.png?tr=w-375 375w\" sizes=\"(max-width: 1435px) 100vw, 1435px\" \/><figcaption>An example of an Unminified Javascript code<\/figcaption><\/figure>\n\n\n\n<p>This minifies into a single line of code like so:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1435\" height=\"82\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image1.png\" alt=\"Image1\" class=\"wp-image-745\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image1.png 1435w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image1.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image1.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image1.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image1.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image1.png?tr=w-375 375w\" sizes=\"(max-width: 1435px) 100vw, 1435px\" \/><figcaption>Minified version of the same code<\/figcaption><\/figure>\n\n\n\n<p>When a VWO campaign runs on your website, be it for<a href=\"https:\/\/vwo.com\/testing\" target=\"_blank\" rel=\"noreferrer noopener\"> Testing<\/a> changes or to<a href=\"https:\/\/vwo.com\/deploy\" target=\"_blank\" rel=\"noreferrer noopener\"> Deploy<\/a> them, changes get applied on the page by executing Javascript and CSS code when the page loads. You can create a campaign variation by&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Directly coding changes using the <a href=\"https:\/\/help.vwo.com\/hc\/en-us\/articles\/360020730394-What-is-VWO-Code-Editor-\" target=\"_blank\" rel=\"noreferrer noopener\">Code Editor<\/a>.&nbsp;<\/li><li>Defining changes visually using <a href=\"https:\/\/vwo.com\/why-us\/technology\/visual-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visual Editor<\/a>. The code will be generated by VWO based on the changes defined.<\/li><\/ol>\n\n\n\n<p>With this update, VWO will now automatically minify the campaign\u2019s code when it runs on your website . Your code can be as descriptive as you want it to be with no impact on loading times of the page. The Unminified code entered by your will remain as it is, VWO will only minify the code when the campaign is served to your website visitors. Campaigns created by the Visual Editor have also seen to benefit by shedding as much as 50% of its size in some cases.<\/p>\n\n\n\n<p>Code Minification is enabled by default in your account, and it is <strong>highly recommended that you leave it enabled for all your campaigns<\/strong>. If you still wish to disable Minification, you can do so:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>In the Code Editor by going to Settings &gt; Minify Javascript\/JSS code<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"718\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image4.png\" alt=\"Image4\" class=\"wp-image-743\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image4.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image4.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image4.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image4.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image4.png?tr=w-375 375w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><figcaption>Minify code option in the Code Editor<\/figcaption><\/figure>\n\n\n\n<p>2. In the Visual Editor by going to Edit code &gt; Settings &gt; Minify Javascript\/CSS code<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1193\" height=\"582\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image2.png\" alt=\"Image2\" class=\"wp-image-744\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image2.png 1193w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image2.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image2.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image2.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2021\/02\/image2.png?tr=w-375 375w\" sizes=\"(max-width: 1193px) 100vw, 1193px\" \/><figcaption>Minify code option in the Visual Editor<\/figcaption><\/figure>\n\n\n\n<p>To know about Code Minification in more detail, do check out<a href=\"https:\/\/techterms.com\/definition\/minification\" target=\"_blank\" rel=\"noreferrer noopener\"> this article<\/a>. It also explains how it is different from file compression.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The speed at which your website loads plays a vital role in keeping visitors engaged. The content that they would like to see should load up as quickly as possible and navigation between the different pages should be snappy. Additionally, it also makes your website more readily accessible to visitors on limited data plans or&#8230;<\/p>\n","protected":false},"author":275,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[19],"feature":[],"industry-type":[],"class_list":["post-737","post","type-post","status-publish","format-standard","hentry","category-platform","tag-performance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Code Minification now loads VWO Campaigns Faster | VWO Product Updates<\/title>\n<meta name=\"description\" content=\"Code Minification is a process of reducing the code size of website and script files. This is done by removing characters in the code that do not play a direct role in its actual function\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/product-updates\/code-minification-will-now-load-vwo-campaigns-faster-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Code Minification now loads VWO Campaigns Faster | VWO Product Updates\" \/>\n<meta property=\"og:description\" content=\"Code Minification is a process of reducing the code size of website and script files. 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