{"id":716,"date":"2021-01-18T12:22:53","date_gmt":"2021-01-18T12:22:53","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=716"},"modified":"2023-10-27T07:41:12","modified_gmt":"2023-10-27T07:41:12","slug":"harness-the-power-of-social-media-with-share-buttons-on-your-website","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/harness-the-power-of-social-media-with-share-buttons-on-your-website\/","title":{"rendered":"Harness the Power of Social Media with &#8216;Share&#8217; Buttons on your Website"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The latest addition in VWO&#8217;s Widget Library helps you up your brand&#8217;s social media game. Social share buttons are important to your business because of their numerous benefits, some of them being:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Improved exposure of your brand on different social networks.<\/li>\n\n\n\n<li>Deeper penetration into your target market- friends of customers have a good chance of being interested in what you offer.<\/li>\n\n\n\n<li>Search Engine Optimization- Check out <a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-are-social-signals\/\" target=\"_blank\" rel=\"noreferrer noopener\">this brief article<\/a> by Bigcommerce that explains how Social Signals translate to improved search ranking.&nbsp;<\/li>\n\n\n\n<li>Ease of use- your visitors do not have to copy and paste content or the URL from the page; they can share it with just a few clicks.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"social share_2 Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/81y8jwd7ja?dnt=1#?secret=9M2ZQuZkfA\" data-secret=\"9M2ZQuZkfA\" frameborder=\"0\" scrolling=\"no\" width=\"690\" height=\"456\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Social Share Buttons in action on Wingify&#8217;s Careers page<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In order to help you leverage these benefits easily, social share buttons have been introduced as a widget in VWO. You can test the effect of this widget by setting up a <a href=\"https:\/\/vwo.com\/testing\">Testing<\/a> campaign or directly <a href=\"https:\/\/vwo.com\/deploy\">Rollout<\/a> them on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using the <a href=\"https:\/\/vwo.com\/why-us\/technology\/visual-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visual Editor<\/a>, you can add share buttons on the page. Select the platforms which you wish to enable your visitors to share to. You can choose between Facebook, Twitter, and Linkedin and fix its position on the page. Once you start the campaign, your website is live with these social share buttons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRO TIPS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To optimize social shares on your website, you might need to experiment with different icons and positioning. For additional reading, check out <a href=\"https:\/\/vwo.com\/success-stories\/amd\/\" target=\"_blank\" rel=\"noreferrer noopener\">this case study<\/a> on how AMD improved social sharing on their website.<\/li>\n\n\n\n<li>Social sharing may not always give you positive benefits. Taloon, a Finland based e-commerce hardware store discovered to their surprise that such buttons can distract your visitors from the main goal of the page. Do check out <a href=\"https:\/\/vwo.com\/success-stories\/taloon\/\" target=\"_blank\" rel=\"noreferrer noopener\">this case study<\/a> for details.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Are we missing a popular social platform? Do you want to provide options to share specific content on the page, rather than the entire page itself? Do write to us at support@vwo.com with your requirements. We are all ears to understand and enhance this widget in a way that it will be of better use to you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need more information on the different widgets offered by VWO and assistance on how to use them, do check out <a href=\"https:\/\/help.vwo.com\/hc\/en-us\/articles\/360039014073-Working-with-Widgets-in-VWO\">this article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest addition in VWO&#8217;s Widget Library helps you up your brand&#8217;s social media game. Social share buttons are important to your business because of their numerous benefits, some of them being: In order to help you leverage these benefits easily, social share buttons have been introduced as a widget in VWO. You can test&#8230;<\/p>\n","protected":false},"author":275,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,5],"tags":[12,13],"feature":[],"industry-type":[],"class_list":["post-716","post","type-post","status-publish","format-standard","hentry","category-testing","category-deploy","tag-client-side-testing","tag-visual-editor"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Harness the Power of Social Media with \u2018Share\u2019 Buttons| VWO Product Updates<\/title>\n<meta name=\"description\" content=\"The latest addition in VWO\u2019s Widget Library helps you up your brand\u2019s social media game. Social share buttons are important to your business because of their numerous benefits. 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