One of the key components of running A\/B tests is effective user targeting. Through targeting, you define the audience & the place (specific URLs) where you would run the test. The audience could be defined around various visitor properties such as browser, geolocation, new\/returning visitors, landing page URL etc.<\/p>\n\n\n\n
In cases involving sophisticated targeting, you might want to target the tests to audiences defined in 3rd party systems such as CRM, E-commerce stores. This targeting is achieved leveraging the attributes which are identifiers such as cookie value, JavaScript variable or others & the same are uploaded to the testing platform while setting up the campaign. <\/p>\n\n\n\n
Introducing VWO Attributes List<\/strong><\/p>\n\n\n\n VWO Attributes List simplifies the process of attribute-based targeting such that you can setup the tests faster without needing Engineering help every time. <\/p>\n\n\n\n