{"id":517,"date":"2020-10-22T15:23:13","date_gmt":"2020-10-22T15:23:13","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=517"},"modified":"2023-10-27T07:55:45","modified_gmt":"2023-10-27T07:55:45","slug":"tailor-make-experiences-for-your-visitors-with-dynamic-text","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/tailor-make-experiences-for-your-visitors-with-dynamic-text\/","title":{"rendered":"Tailor make Experiences for your Visitors with Dynamic Text"},"content":{"rendered":"\n

Dynamic text adds another avenue to your Testing<\/a> and Rollouts<\/a> initiatives with VWO. It allows you to present content that is more engaging, concise and focused on improving conversions and enables visitors to get through your conversion funnel in a smooth and quick manner. All of this can be achieved with minimal to no dependency on your ability to write code.<\/p>\n\n\n\n

What Dynamic Text?<\/h2>\n\n\n\n

Any text element on the page- be it headings, blocks of paragraphs, or the text present in CTA buttons, is usually static. Attempts to improve and test them generally remain confined to static content. The example that follows can show you how using Dynamic Text can help add another dimension to a test.<\/p>\n\n\n\n

Let us say you are trying to improve the messaging around your shipping policy to understand its effect on the checkout process. If you offer free shipping for orders above $200, an appropriate message can be shown to your customer based on the current value of their cart. If the cart value is, say, $180, the message can convey that adding items worth $20 would give them free shipping, effectively making it an up-sell opportunity. By experimenting with different types of such messages, which are based on the value of the cart, you can study the effect it has on the checkout process\u2019 conversion rate and zero in on what works the best.<\/p>\n\n\n\n

Just to demonstrate how easy it is to generate Dynamic text using variables in VWO, check out another simple example where the customer’s name is fetched from a variable and simply used to greet them if they are logged in.<\/p>\n\n\n\n

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