{"id":3668,"date":"2026-06-01T14:17:16","date_gmt":"2026-06-01T14:17:16","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=3668"},"modified":"2026-06-01T14:17:21","modified_gmt":"2026-06-01T14:17:21","slug":"introducing-vwo-ai","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/introducing-vwo-ai\/","title":{"rendered":"Optimization just got 10x faster, deeper, and scalable. Introducing VWO AI."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Hours, days, weeks <\/strong>&#8211; How long does it practically take to gather insights from user interactions, brainstorm about what would solve their friction, and execute that strategy?<strong><br><br><\/strong>That\u2019s the question we asked ourselves, and one of us thought &#8211; <strong>Why not just a few moments?<br><br><\/strong>Sounded ambitious to us too, until we actually built it.<br><br><strong>Introducing VWO AI Chat.<\/strong><br><br>Now you can just talk to VWO AI about everything you know about your users.<br>Every interaction, friction, feedback &#8211; everything!<br>Ask for a quick recap of what you&#8217;ve optimized, check the status of your projects, summarize what your users have been doing lately, get ideas on what to optimize next, launch experiments, or quite honestly, get anything done that feels like grunt work to you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s like having a personal CRO assistant. One who has read every report, watched every user interaction, and knows what works &amp; what doesn\u2019t.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How exactly do we help you optimize experiences faster?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Compress hours of analysis:<\/strong> Get summarized, filtered answers about how users interact. Whether you want to see how users from a specific country behaved in a test, or investigate the reasons behind why users bounced off without buying, just ask away!<br>Let VWO AI do the insight hunting, while you focus on strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eliminate human errors:<\/strong> We can only analyze so much at once. But VWO AI can scan millions of signals across user behavior &amp; test results, to identify hidden optimization opportunities you&#8217;d never spot manually. Nothing slips through.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Turn insights into action instantly:<\/strong> The gap between &#8220;knowing what&#8217;s wrong&#8221; with your user experience and &#8220;fixing it&#8221; just vanished. Find a friction point and launch a test to validate your idea, all in the same conversation. No clicking through menus, no switching tabs.<br><br><strong>Make the optimization process more efficient:<\/strong> Whether you&#8217;re a solo operator or leading a team, VWO AI multiplies your capacity. Junior team members can pull nuanced insights that would have needed years of experience to spot, and operate at a much deeper level. Experienced seniors can get snippet summaries, and oversee the program efficiently.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are the possibilities?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">VWO AI can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Catch user friction faster:<\/strong><em><br><\/em>Example: &#8220;Where are users dropping off most frequently in our checkout funnel, and what&#8217;s causing it?&#8221;<br>The AI looks across your funnel data, session recordings, and heatmaps, spots the exact step where people leave, and connects it to what they were doing right before they left.<br><br>Try it yourself &#8211; <a href=\"https:\/\/app.arcade.software\/share\/FCDrbcrdavGo9M9oSU0h\">Interactive demo<\/a><br><a href=\"https:\/\/app.arcade.software\/share\/FCDrbcrdavGo9M9oSU0h\"><em><br><\/em><\/a><\/li>\n\n\n\n<li><strong>Get detailed report summaries:<\/strong><em><br><\/em>Example: &#8220;Summarize all the campaigns I\u2019ve run on my pricing page, and tell me what has worked, and what has caused drop-offs.&#8221;<br>The AI goes through every test you&#8217;ve run on that page, compares the results, understands the patterns, and tells you what lifted conversions, what caused dropoffs, and what you can learn from both.<br><br>Try it yourself &#8211; <a href=\"https:\/\/app.arcade.software\/share\/ZIxT6HZswaZWNXsIOoIF\">Interactive demo<\/a><br><a href=\"https:\/\/app.arcade.software\/share\/ZIxT6HZswaZWNXsIOoIF\"><br><\/a><\/li>\n\n\n\n<li><strong>Get practical optimization recommendations:<\/strong><em><br><\/em>Example: &#8220;Give me the top 3 high-impact changes to reduce friction on our product pages, based on both heatmaps and recordings.&#8221;<br>The AI watches how users surfed your pages, spots the moments of hesitation or confusion, and suggests the fixes based on what has worked for you in the past, not generic tips.<br><br>Try it yourself &#8211; <a href=\"https:\/\/app.arcade.software\/share\/qXhyHaSMgAXoTf5rgBix\">Interactive demo<\/a><br><br><\/li>\n\n\n\n<li><strong>Get stakeholder-ready reports:<\/strong><br>Example: \u201cCreate a monthly summary of our tests, and evolved changes in user behavior patterns. I need to share it with my leadership.\u201d<br>The AI gathers your test results of the month, combines them with how user behavior changed incrementally, and structures it all into a clean summary that you can share with your team lead. No more drafting your \u201cwork summary\u201d every month.<br><br>Try it yourself &#8211; <a href=\"https:\/\/app.arcade.software\/share\/wPgFKf3HyOMu6U7bUZkb\">Interactive demo<\/a><br><br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Most AI tools give answers. We show you the full picture.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reference specific tests and personalization campaigns:<\/strong> Type # followed by a test or a personalization campaign\u2019s name to instantly pull in context. Ask &#8220;Why did #homepage-redesign-test underperform?&#8221; and the AI will analyze that specific experiment.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1274\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.26.16-PM.png\" alt=\"Ask about VWO campaigns to VWO AI\" class=\"wp-image-3672\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.26.16-PM.png 2240w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.26.16-PM.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.26.16-PM.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.26.16-PM.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.26.16-PM.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.26.16-PM.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.26.16-PM.png?tr=w-375 375w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Call specific AI agents in your prompts: <\/strong>Type @recordings to focus on session data. Want heatmap analysis? Use @heatmaps.<br>You control exactly which data the AI draws from.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1806\" height=\"1158\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.28.23-PM.png\" alt=\"Screenshot 2026 05 01 At 2 28 23\u202fpm\" class=\"wp-image-3673\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.28.23-PM.png 1806w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.28.23-PM.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.28.23-PM.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.28.23-PM.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.28.23-PM.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.28.23-PM.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.28.23-PM.png?tr=w-375 375w\" sizes=\"(max-width: 1806px) 100vw, 1806px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Attach files and images to give deeper context for AI:<\/strong> Upload screenshots, competitor pages, or design mockups. The AI can analyze visual content alongside your data, so that it stays context-rich and gives highly relevant responses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1864\" height=\"742\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.31.36-PM-1.png\" alt=\"Screenshot 2026 05 01 At 2 31 36\u202fpm\" class=\"wp-image-3674\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.31.36-PM-1.png 1864w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.31.36-PM-1.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.31.36-PM-1.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.31.36-PM-1.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.31.36-PM-1.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.31.36-PM-1.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.31.36-PM-1.png?tr=w-375 375w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Find patterns and chat with the data from third-party platforms:<\/strong> Connect to GA4, Mixpanel, Amplitude, Notion, Sentry, or Semrush, and prompt what you want to know about your users. Discover hidden patterns that would otherwise go unnoticed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1922\" height=\"1238\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.30.44-PM.png\" alt=\"Screenshot 2026 05 01 At 2 30 44\u202fpm\" class=\"wp-image-3675\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.30.44-PM.png 1922w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.30.44-PM.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.30.44-PM.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.30.44-PM.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.30.44-PM.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.30.44-PM.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2026\/06\/Screenshot-2026-05-01-at-2.30.44-PM.png?tr=w-375 375w\" sizes=\"(max-width: 1922px) 100vw, 1922px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>How does it help your business?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For E-commerce &amp; Retail:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prompt:<em><br><\/em><em>&#8220;Compare the checkout behavior of users who converted during Black Friday versus those who abandoned. What friction points were unique to the high-traffic period?&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI can find the what, why, and where to ensure you know how your Black Friday sale performed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For SaaS &amp; Software:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prompt:<em><br><\/em><em>&#8220;Which user segments saw the biggest drop in trial conversion this quarter, and what changed in their product experience?&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI can discover hidden user cohorts that showed confusion in your test variations, study their behavioral patterns, detect the unseen reason behind this drop-off, and suggest how it can be fixed, for higher trial conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For News &amp; Media:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prompt:<em><br>&#8220;For which cohorts did increasing paywall limit work, instead of discounting the subscription price?&#8221;<\/em><br><br>The AI can reveal behavior patterns of specific users, so that you align your editorial and product teams on a data-backed optimization strategy for higher retention.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Get smarter at optimizing today.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">VWO AI is currently available for early access.To request early access, please reach out to your Customer Success Manager, or drop us a note at <a href=\"mailto:support@vwo.com\">support@vwo.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve put together a playbook for you to get started. <a href=\"https:\/\/vwo.com\/pv\/64567\">Click here<\/a> to start exploring!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hours, days, weeks &#8211; How long does it practically take to gather insights from user interactions, brainstorm about what would solve their friction, and execute that strategy? That\u2019s the question we asked ourselves, and one of us thought &#8211; Why not just a few moments? Sounded ambitious to us too, until we actually built it&#8230;.<\/p>\n","protected":false},"author":670,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,3],"tags":[50],"feature":[],"industry-type":[],"class_list":["post-3668","post","type-post","status-publish","format-standard","hentry","category-platform","category-testing","tag-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing VWO AI - Your CRO Assistant | VWO Product Updates<\/title>\n<meta name=\"description\" content=\"Optimization just got 10x faster, deeper, and scalable. Introducing VWO AI.. 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