{"id":3612,"date":"2026-03-27T05:40:49","date_gmt":"2026-03-27T05:40:49","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=3612"},"modified":"2026-03-27T05:40:52","modified_gmt":"2026-03-27T05:40:52","slug":"introducing-vwo-pulse","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/introducing-vwo-pulse\/","title":{"rendered":"Introducing VWO Pulse: Understand Why Users Behave the Way They Do"},"content":{"rendered":"\n

We’re excited to announce VWO Pulse<\/strong>, a new Voice of Customer product that helps you capture contextual feedback at the right time, from your users and automatically turn it into actionable insights.<\/p>\n\n\n\n

What VWO Pulse does<\/strong>?<\/h2>\n\n\n\n

Capture feedback in the moment, across channels<\/strong><\/h3>\n\n\n\n

Capture feedback at the point of experience and not days later via email. Pulse lets you deploy surveys inside your web app, mobile app, or via shareable links, triggered by the exact behavior or moment you care about.<\/p>\n\n\n\n

\"Get<\/figure>\n\n\n\n


Run continuous feedback programs without spamming users<\/strong><\/h3>\n\n\n\n

Build continuous feedback loops such as NPS tracking, onboarding checks or feature adoption surveys, that run automatically without over-surveying users.

Pulse’s fatigue controls let you set frequency limits, “only once” rules, and cross-survey coordination to protect user experience and data quality.<\/p>\n\n\n\n

\"Run<\/figure>\n\n\n\n


From thousands of responses to clear patterns in minutes<\/strong><\/h3>\n\n\n\n

With VWO\u2019s Copilot, teams no longer have to spend hours reading through thousands of open-text responses. Pulse automatically categorizes feedback based on theme and sentiment, and provides user patterns in minutes, not hours.<\/p>\n\n\n\n

\"Ai<\/figure>\n\n\n\n


Get user buy-in before you spend time on developing features<\/strong><\/h3>\n\n\n\n

Run unmoderated concept tests to get feedback on designs or prototypes from your users, before spending time on engineering effort. This helps reduce the risk of building features users don’t want.<\/p>\n\n\n\n

\"Validate<\/figure>\n\n\n\n


Close the loop from insight to experiment in one platform<\/strong><\/h3>\n\n\n\n

By integrating with the VWO platform, teams can setup a closed-loop workflow<\/p>\n\n\n\n

    \n
  1. Observe<\/strong> and spot the friction in user experience.<\/li>\n\n\n\n
  2. Ask<\/strong> by triggering Pulse at that moment.<\/li>\n\n\n\n
  3. Hypothesize<\/strong> based on feedback themes and form ideas.<\/li>\n\n\n\n
  4. Test<\/strong> the ideas via experiments run on VWO.<\/li>\n\n\n\n
  5. Validate<\/strong> the results by sending a post-test survey.<\/li>\n\n\n\n
  6. Launch<\/strong> the variation with confidence.<\/li>\n<\/ol>\n\n\n\n
    \"Native<\/figure>\n\n\n\n


    Here’s what’s coming for VWO Pulse subscribers:<\/h2>\n\n\n\n