{"id":3094,"date":"2024-12-04T15:53:00","date_gmt":"2024-12-04T15:53:00","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=3094"},"modified":"2025-01-16T07:30:43","modified_gmt":"2025-01-16T07:30:43","slug":"enhanced-vwo-smartstats","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/enhanced-vwo-smartstats\/","title":{"rendered":"Introducing VWO\u2019s enhanced SmartStats – where precision meets flexibility"},"content":{"rendered":"\n

We\u2019re thrilled to introduce our new VWO\u2019s enhanced SmartStats – Bayesian powered sequential testing engine<\/strong> that powers our reports. Our enhanced statistical engine gives you full control of the statistical parameters of your experiments to ensure precise, statistically robust results for confident decision-making. <\/p>\n\n\n\n

The enhanced configuration options let you measure conversions, analyze reports, act fast with timely recommendations, and monitor experiment integrity.<\/p>\n\n\n\n

Here\u2019s what\u2019s new:<\/h2>\n\n\n\n

1. Define the direction of improvement for your metrics<\/h3>\n\n\n\n

When setting up a metric in VWO, you specify the event to track. Now, you can also define whether the desired direction of improvement is upwards or downwards.<\/p>\n\n\n\n

By setting the direction of improvement, you can define metrics where a lower value is more desirable, such as bounce rate, refund rate, or page load time, and use them in your campaigns. Our stats engine will interpret results based on these predefined directions. Once configured, these metrics can be saved and reused for future campaigns, streamlining your workflow. <\/p>\n\n\n\n

\"Direction
Direction of metrics<\/figcaption><\/figure>\n\n\n\n

2. Protect business-critical KPIs with guardrails<\/h3>\n\n\n\n

In addition to performance metrics, you can set up guardrail metrics to protect business-critical KPIs. These guardrail metrics act as a safety net, ensuring that any negative impact from experiments is quickly identified. If the value of these metrics drops below a specified threshold during a campaign, the campaign automatically pauses, and you receive a notification. This proactive measure helps prevent potential damage to your business during campaigns, ensuring that your experiments do not adversely affect essential KPIs.<\/p>\n\n\n

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\"Guardrails\"
Guardrails on VWO<\/figcaption><\/figure>\n<\/div>\n\n\n

3. Greater control and flexibility<\/h3>\n\n\n\n

Now, you can customize critical statistical parameters such as Region Of Practical Equivalence (ROPE), Minimum Detectable Effect (MDE), False Positive Rate (FPR), and statistical power. The flexibility to configure allows you to tailor experiment configurations according to your business needs, balancing accuracy and resource requirements. <\/p>\n\n\n\n