{"id":2723,"date":"2024-08-27T10:24:40","date_gmt":"2024-08-27T10:24:40","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=2723"},"modified":"2024-08-28T07:33:28","modified_gmt":"2024-08-28T07:33:28","slug":"flexible-visitor-sampling","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/flexible-visitor-sampling\/","title":{"rendered":"VWO Insights’ Flexible Sampling: Collect data from the visitors that matter most"},"content":{"rendered":"\n

At VWO, our commitment has always been to empower you with the best tools to optimize your website\u2019s conversion. A core strategy of ours is sampling, chosen because a representative subset of traffic is often sufficient for deriving valuable insights. Although we support 100% data capture, we recognize that for many businesses with high traffic volumes, processing all data is not practical or cost-effective. To address this, we made Dynamic Sampling<\/a> a standard feature across all our products, allowing users to gain insights from a sample of data.<\/p>\n\n\n\n

Dynamic Sampling ensures efficient utilization of your data quota by spreading visitor tracking across the billing month. This aligns with our MTU (Monthly Tracked Users) based plans, which track users rather than sessions. This approach allows for the tracking of complete user journeys, providing a holistic view of behavior and avoiding the fragmented insights often resulting from session-based models.<\/p>\n\n\n\n

While Dynamic Sampling effectively provides the data needed to understand user behavior, we recognize that businesses sometimes need more granular control over data collection. In response, we are introducing Flexible Sampling.<\/p>\n\n\n\n

Flexible Sampling enhances your ability to control the percentage of visitors being tracked on your web pages. By setting specific rules for different user groups or pages, Flexible Sampling enables targeted data collection, focusing efforts on what\u2019s most critical for gaining business insights.<\/p>\n\n\n\n

Here\u2019s what\u2019s new<\/h2>\n\n\n\n

Flexible Sampling Groups:<\/strong> You can create up to 10 unique sampling groups, defined using specific URLs, user attributes, or a combination of both. For example, on an e-commerce website, you could group all shoe category pages together and apply a specific sampling rule to this group. Alternatively, you could group all mobile phone visitors located in San Francisco. You can also combine these criteria, such as grouping all shoe category pages for visitors from mobile phones in San Francisco. These groups allow for granular data collection and can be adjusted at any time to adapt to changing business needs. The sampling rules are applied when a user visits your website for the first time, determining how their data will be sampled from that point onward.<\/p>\n\n\n\n

Within these groups, you can apply Advanced Sampling Rules<\/strong> to customize your data collection:<\/p>\n\n\n\n