{"id":2707,"date":"2024-05-22T05:24:11","date_gmt":"2024-05-22T05:24:11","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=2707"},"modified":"2024-05-22T05:24:16","modified_gmt":"2024-05-22T05:24:16","slug":"funnels-vwo-insights-mobile-app","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/","title":{"rendered":"Introducing funnels for mobile apps: Understand why users drop off before converting"},"content":{"rendered":"\n<p>While checking your analytics tool, you notice many users dropping off at a crucial step in your purchase funnel. You&#8217;re keen to figure out why, but your tool only shows numbers. You have questions like what users were up to right before they left. Knowing that would give you clues on how to keep them around.<\/p>\n\n\n\n<p>How do you figure this out? <strong>Meet the funnel filters <\/strong>in the <a href=\"https:\/\/vwo.com\/insights\/mobile-app\/\">VWO Insights Mobile App<\/a><strong>. <\/strong>Funnel filters let you zero in on specific user session recordings, allowing you to see exactly what your users experienced just before they left.&nbsp;<\/p>\n\n\n\n<p>Say you want to see users who viewed a product, added it to their cart, and hit checkout but didn&#8217;t complete the purchase. You can do exactly that.&nbsp;<\/p>\n\n\n\n<p>You can even mix and match these sequences of events with different user types (e.g., logged-in users) to get a clearer picture of where things go wrong for a user segment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1556\" height=\"1340\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/Funnel-filters-1.jpg\" alt=\"Funnel Filters 1\" class=\"wp-image-2710\" style=\"width:840px;height:auto\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/Funnel-filters-1.jpg 1556w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/Funnel-filters-1.jpg?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/Funnel-filters-1.jpg?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/Funnel-filters-1.jpg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/Funnel-filters-1.jpg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/Funnel-filters-1.jpg?tr=w-375 375w\" sizes=\"(max-width: 1556px) 100vw, 1556px\" \/><figcaption class=\"wp-element-caption\">Funnel Filters in VWO Insights &#8211; Mobile App<\/figcaption><\/figure>\n\n\n\n<p>Like the above example, events can be used as funnel filters in multiple combinations to understand your app&#8217;s important journeys more deeply. Let\u2019s go through a few popular use cases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Observe critical user journeys<\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopping cart abandonment:<\/strong> Users browse and add items to their cart but exit before buying. Pinpoint the moment they decide to leave to improve purchases.<\/li>\n\n\n\n<li><strong>Course completion drop-offs:<\/strong> Learners enthusiastically start a course, complete a few modules, and then stop. Understanding where they lose interest can help tailor more engaging content.<\/li>\n\n\n\n<li><strong>Gaming progress halts:<\/strong> Players clear the early stages of a game but quit before conquering stage three. Identifying the difficulty spike or loss of interest is key to improving game design.<\/li>\n\n\n\n<li><strong>Know your customer(KYC) process abandonment:<\/strong> Users initiate but don&#8217;t finish the KYC process. Finding out why can streamline the process and improve completion rates.<\/li>\n\n\n\n<li><strong>Feature discovery drop-offs:<\/strong> Users open the app and interact with the main features but miss out on discovering key functionalities that could enhance their experience. Identifying these missed connections can inform better feature promotion and user training strategies.<\/li>\n\n\n\n<li><strong>Account creation falloff:<\/strong> Potential users start setting up an account but don&#8217;t complete the process. Insights here can reduce barriers to entry.<\/li>\n\n\n\n<li><strong>Onboarding tutorial drop-offs:<\/strong> Users start the onboarding but quit before finishing. Pinpointing where they lose interest helps refine the app\u2019s intro to keep them engaged and reduce time to value.<\/li>\n\n\n\n<li><strong>Free trial to paid subscription conversion: <\/strong>Users sign up for a free trial but don&#8217;t upgrade. Knowing when they decide against paying is crucial for improving the offer.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can you use funnels in VWO?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/05\/feature-image-Introducing-funnels-for-mobile-apps-1.jpg\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/05\/Funnels-Mobile-App-Insights.mp4\"><\/video><\/figure>\n\n\n\n<p>Filtering user sessions based on the funnels is a simple 3-click process:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1758\" height=\"1157\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/How-can-you-use-funnels-in-VWO-1-1.jpg\" alt=\"How Can You Use Funnels In Vwo 1 1\" class=\"wp-image-2711\" style=\"width:600px\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/How-can-you-use-funnels-in-VWO-1-1.jpg 1758w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/How-can-you-use-funnels-in-VWO-1-1.jpg?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/How-can-you-use-funnels-in-VWO-1-1.jpg?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/How-can-you-use-funnels-in-VWO-1-1.jpg?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/How-can-you-use-funnels-in-VWO-1-1.jpg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/How-can-you-use-funnels-in-VWO-1-1.jpg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/How-can-you-use-funnels-in-VWO-1-1.jpg?tr=w-375 375w\" sizes=\"(max-width: 1758px) 100vw, 1758px\" \/><figcaption class=\"wp-element-caption\">Steps to use funnel filters in VWO Insights &#8211; Mobile App<\/figcaption><\/figure>\n\n\n\n<p>Through this process, you&#8217;ll uncover actionable insights, allowing you to zoom in quickly on the important parts of the user journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turn insights into action<\/strong><\/h2>\n\n\n\n<p>Knowing why users leave is crucial now more than ever, as a single bad experience is sufficient to churn off a user permanently. With funnels in VWO Insights for Mobile App, you can explore user behavior during key journey stages and conversion points, gaining insights to increase conversions. Learn more about <a href=\"https:\/\/help.vwo.com\/hc\/en-us\/articles\/12866397277593-How-to-Filter-Mobile-Recordings-in-VWO#h_01HYDE394W0N5T7DEGQEZQ6F80:~:text=in%20VWO.-,Segment%20Your%20Visitors%20Using%20Funnels,-Besides%20creating%20custom\">how funnels work in our KB guide<\/a>.<\/p>\n\n\n\n<p>Excited to try out Funnels? It&#8217;s now available for all free trial and enterprise plan users. If you have questions or need to activate this feature, email us at <a href=\"mailto:support@vwo.com\">support@vwo.com<\/a>, and we will help you get started. Together, let&#8217;s smooth out your app\u2019s user journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While checking your analytics tool, you notice many users dropping off at a crucial step in your purchase funnel. You&#8217;re keen to figure out why, but your tool only shows numbers. You have questions like what users were up to right before they left. Knowing that would give you clues on how to keep them&#8230;<\/p>\n","protected":false},"author":820,"featured_media":2708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,47],"tags":[12,23,48,18,17],"feature":[],"industry-type":[],"class_list":["post-2707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-vwo-insights-mobile-app","tag-client-side-testing","tag-funnels","tag-mobile-app-insights","tag-reporting","tag-segmentation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funnels for Mobile Apps | Understand user drop-offs with VWO<\/title>\n<meta name=\"description\" content=\"See why your app users drop off before taking critical actions using funnels. Improve engagement and revenue. Read product update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funnels for Mobile Apps | Understand user drop-offs with VWO\" \/>\n<meta property=\"og:description\" content=\"See why your app users drop off before taking critical actions using funnels. Improve engagement and revenue. Read product update.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/\" \/>\n<meta property=\"og:site_name\" content=\"VWO Product Updates\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T05:24:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T05:24:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/og-image-Introducing-funnels-for-mobile-apps-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piyush Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/\"},\"author\":{\"name\":\"Piyush Sharma\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/3b8859c3258f0ca8b1957b7cdb745d98\"},\"headline\":\"Introducing funnels for mobile apps: Understand why users drop off before converting\",\"datePublished\":\"2024-05-22T05:24:11+00:00\",\"dateModified\":\"2024-05-22T05:24:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/\"},\"wordCount\":609,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/og-image-Introducing-funnels-for-mobile-apps-2.jpg\",\"keywords\":[\"Client Side Testing\",\"Funnels\",\"Mobile App Insights\",\"Reporting\",\"Segmentation\"],\"articleSection\":[\"VWO Insights\",\"VWO Insights - Mobile App\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/\",\"url\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/\",\"name\":\"Funnels for Mobile Apps | Understand user drop-offs with VWO\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/og-image-Introducing-funnels-for-mobile-apps-2.jpg\",\"datePublished\":\"2024-05-22T05:24:11+00:00\",\"dateModified\":\"2024-05-22T05:24:16+00:00\",\"author\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/3b8859c3258f0ca8b1957b7cdb745d98\"},\"description\":\"See why your app users drop off before taking critical actions using funnels. Improve engagement and revenue. Read product update.\",\"breadcrumb\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#primaryimage\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/og-image-Introducing-funnels-for-mobile-apps-2.jpg\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/og-image-Introducing-funnels-for-mobile-apps-2.jpg\",\"width\":2400,\"height\":1260,\"caption\":\"Funnel Filters in Mobile Apps - VWO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vwo.com\/product-updates\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing funnels for mobile apps: Understand why users drop off before converting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#website\",\"url\":\"https:\/\/vwo.com\/product-updates\/\",\"name\":\"VWO Product Updates\",\"description\":\"Just another VWO site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vwo.com\/product-updates\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/3b8859c3258f0ca8b1957b7cdb745d98\",\"name\":\"Piyush Sharma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2023\/02\/1619768137434-768x768.jpeg\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2023\/02\/1619768137434-768x768.jpeg\",\"caption\":\"Piyush Sharma\"},\"description\":\"Hey, I\u2019m Piyush \u2014 a computer science engineer by education and marketer at heart who sees tech not just as code, but as a conversation starter. I mix business, marketing, and technology to craft simple stories out of complex ideas. My goal? To write in a way that sparks both interest and action \u2014 turning technical jargon into plain talk that connects, converts, and creates value.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Funnels for Mobile Apps | Understand user drop-offs with VWO","description":"See why your app users drop off before taking critical actions using funnels. Improve engagement and revenue. Read product update.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/","og_locale":"en_US","og_type":"article","og_title":"Funnels for Mobile Apps | Understand user drop-offs with VWO","og_description":"See why your app users drop off before taking critical actions using funnels. Improve engagement and revenue. Read product update.","og_url":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/","og_site_name":"VWO Product Updates","article_published_time":"2024-05-22T05:24:11+00:00","article_modified_time":"2024-05-22T05:24:16+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/og-image-Introducing-funnels-for-mobile-apps-2.jpg","type":"image\/jpeg"}],"author":"Piyush Sharma","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#article","isPartOf":{"@id":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/"},"author":{"name":"Piyush Sharma","@id":"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/3b8859c3258f0ca8b1957b7cdb745d98"},"headline":"Introducing funnels for mobile apps: Understand why users drop off before converting","datePublished":"2024-05-22T05:24:11+00:00","dateModified":"2024-05-22T05:24:16+00:00","mainEntityOfPage":{"@id":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/"},"wordCount":609,"commentCount":0,"image":{"@id":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/og-image-Introducing-funnels-for-mobile-apps-2.jpg","keywords":["Client Side Testing","Funnels","Mobile App Insights","Reporting","Segmentation"],"articleSection":["VWO Insights","VWO Insights - Mobile App"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/","url":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/","name":"Funnels for Mobile Apps | Understand user drop-offs with VWO","isPartOf":{"@id":"https:\/\/vwo.com\/product-updates\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#primaryimage"},"image":{"@id":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/og-image-Introducing-funnels-for-mobile-apps-2.jpg","datePublished":"2024-05-22T05:24:11+00:00","dateModified":"2024-05-22T05:24:16+00:00","author":{"@id":"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/3b8859c3258f0ca8b1957b7cdb745d98"},"description":"See why your app users drop off before taking critical actions using funnels. Improve engagement and revenue. Read product update.","breadcrumb":{"@id":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/og-image-Introducing-funnels-for-mobile-apps-2.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/04\/og-image-Introducing-funnels-for-mobile-apps-2.jpg","width":2400,"height":1260,"caption":"Funnel Filters in Mobile Apps - VWO"},{"@type":"BreadcrumbList","@id":"https:\/\/vwo.com\/product-updates\/funnels-vwo-insights-mobile-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vwo.com\/product-updates\/"},{"@type":"ListItem","position":2,"name":"Introducing funnels for mobile apps: Understand why users drop off before converting"}]},{"@type":"WebSite","@id":"https:\/\/vwo.com\/product-updates\/#website","url":"https:\/\/vwo.com\/product-updates\/","name":"VWO Product Updates","description":"Just another VWO site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vwo.com\/product-updates\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/3b8859c3258f0ca8b1957b7cdb745d98","name":"Piyush Sharma","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2023\/02\/1619768137434-768x768.jpeg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2023\/02\/1619768137434-768x768.jpeg","caption":"Piyush Sharma"},"description":"Hey, I\u2019m Piyush \u2014 a computer science engineer by education and marketer at heart who sees tech not just as code, but as a conversation starter. I mix business, marketing, and technology to craft simple stories out of complex ideas. My goal? To write in a way that sparks both interest and action \u2014 turning technical jargon into plain talk that connects, converts, and creates value."}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/posts\/2707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/users\/820"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/comments?post=2707"}],"version-history":[{"count":9,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/posts\/2707\/revisions"}],"predecessor-version":[{"id":2736,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/posts\/2707\/revisions\/2736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/media\/2708"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/media?parent=2707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/categories?post=2707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/tags?post=2707"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/feature?post=2707"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/industry-type?post=2707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}