{"id":2698,"date":"2024-04-12T18:12:22","date_gmt":"2024-04-12T18:12:22","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=2698"},"modified":"2024-04-12T18:12:26","modified_gmt":"2024-04-12T18:12:26","slug":"mobile-app-heatmap-tap-filters","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/mobile-app-heatmap-tap-filters\/","title":{"rendered":"Heatmap Tap Filters: Visualize user engagement with precise tap insights"},"content":{"rendered":"\n

Analyzing taps of your users on mobile app screens just got an insightful boost. We just rolled out Heatmap Tap Filters<\/strong> in VWO Insights for Mobile Apps<\/a>!<\/p>\n\n\n\n

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This feature lets you dig deeper into user interactions on your app screens from multiple viewpoints. Let’s dive into what it does, how it works, and why it might be the insight you’ve been waiting for.<\/p>\n\n\n\n

Imagine being able to tell not just where your users are tapping but also understanding the first thing that catches their eye in your app, pinpointing screen areas where users are frustrated or anticipating a link, and visualizing where they tap to exit the screen. Heatmap Tap Filters let you do exactly that by filtering user taps into first, last, dead, and rage taps.<\/p>\n\n\n\n

Additionally, we’ve also introduced a handy feature that lets you toggle between visualizing All Taps<\/strong> or just the Latest Taps<\/strong> (up to 5000 taps) on the screen. Find out what users have been doing on your screen recently.<\/p>\n\n\n\n

How do these filters help?<\/h2>\n\n\n\n
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  • First Tap<\/strong>: Catch the initial spot where users choose to engage. It\u2019s your first clue in understanding what draws attention and encourages interaction.<\/li>\n\n\n\n
  • Last Tap:<\/strong> Locate the final action on the screen before users exit a page or session. This insight can hint at why users might be leaving and what’s holding their interest\u2014or not.<\/li>\n\n\n\n
  • Rage Tap:<\/strong> Pinpoint the spots causing user frustration, evident through rapid or repeated taps. These areas might be your call to action for immediate improvements.<\/li>\n\n\n\n
  • Dead Tap:<\/strong> Discover where users tap expecting an action but find none. It’s a direct line to understanding user expectations and areas where your app could evolve.<\/li>\n<\/ul>\n\n\n\n