{"id":2636,"date":"2024-03-14T05:54:14","date_gmt":"2024-03-14T05:54:14","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=2636"},"modified":"2024-03-14T06:11:53","modified_gmt":"2024-03-14T06:11:53","slug":"introducing-vwo-microsoft-clarity-integration","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/","title":{"rendered":"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity"},"content":{"rendered":"\n<p>We\u2019re delighted to announce our native integration with Microsoft Clarity. If you are a Microsoft Clarity user, with this integration, you can effortlessly send your VWO campaign data to Microsoft Clarity, unlocking insights into visitor behaviors on your campaign pages.<\/p>\n\n\n\n<p>For those who might be unfamiliar, Microsoft Clarity is a behavioral analytics platform. It lets you decode visitor interactions on your website, with features ranging from session recordings, heatmaps, and click and scroll tracking.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1890 \/ 1080;\" width=\"1890\" controls src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/03\/Clarity-1.mp4\"><\/video><figcaption class=\"wp-element-caption\"><br>Session recording of VWO campaign visitors in Microsoft Clarity<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A real-world example showcasing the power of the VWO and Microsoft Clarity integration<\/h3>\n\n\n\n<p>Imagine this scenario: An eCommerce manager hypothesized that modifying the hero copy and the image would amplify &#8216;Shop Products&#8217; conversions on his homepage. Acting on this idea, an A\/B test was initiated using VWO Web Testing with a variation showcasing the newly proposed change. The results were promising &#8211; the variation was declared victorious by VWO.<\/p>\n\n\n\n<p>Yet, the question lingered: which modification resulted in this conversion uptick? The manager can delve deeper thanks to the integration of VWO and Microsoft Clarity. By filtering the session recordings on Microsoft Clarity (as shown in the video below) using the VWO campaign tag, the manager can watch the recording of the users who visited the variation page. With this, he unearthed that the copy change had been a pivotal influence that resulted in a surge of clicks on the &#8216;Shop Products&#8217; button. This integration, thus, didn&#8217;t just highlight the &#8220;what&#8221; of the test results but brilliantly illuminated the &#8220;why.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1890 \/ 1080;\" width=\"1890\" controls src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/03\/Clarity-mock-3.mp4\"><\/video><figcaption class=\"wp-element-caption\">Example use case of VWO&lt;&gt;Microsoft Clarity Integration<\/figcaption><\/figure>\n\n\n\n<p>And imagine, the insights could have been even more profound with <a href=\"https:\/\/vwo.com\/insights\/web\/\">VWO Web Insights<\/a> as it seamlessly integrates with VWO Testing. VWO lets you filter actual recordings of visitors who saw the control and compare these with the ones who saw the variation to spot changes in the behavior. Additionally, VWO Insights gives you a 360-degree view of your visitor behavior on your website with heatmaps, session recordings, form analytics, and surveys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integrating VWO with Microsoft Clarity<\/h3>\n\n\n\n<p>Discover how you can effortlessly integrate VWO with Microsoft Clarity. The video below walks you through this integration process step-by-step.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1890 \/ 1080;\" width=\"1890\" controls src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2024\/03\/Clarity-Set-Up.mp4\"><\/video><figcaption class=\"wp-element-caption\">Enabling MS Clarity integration in VWO<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Excited and want to know more?<\/h3>\n\n\n\n<p>Our new Microsoft Clarity integration is available for all plans of <a href=\"https:\/\/vwo.com\/testing\/\">VWO Testing<\/a>, <a href=\"https:\/\/vwo.com\/personalization\/\">VWO Personalize<\/a>, and <a href=\"https:\/\/vwo.com\/deploy\/\">VWO Web Rollouts<\/a>. Please check out our <a href=\"https:\/\/help.vwo.com\/hc\/en-us\/articles\/23828655532313-Integrating-VWO-With-Microsoft-Clarity\">knowledge base article<\/a> to learn more and set it up in your VWO account. For any questions or concerns, feel free to reach out to <a href=\"mailto:support@vwo.com\">support@vwo.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re delighted to announce our native integration with Microsoft Clarity. If you are a Microsoft Clarity user, with this integration, you can effortlessly send your VWO campaign data to Microsoft Clarity, unlocking insights into visitor behaviors on your campaign pages. For those who might be unfamiliar, Microsoft Clarity is a behavioral analytics platform. It lets&#8230;<\/p>\n","protected":false},"author":691,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,3,5],"tags":[32],"feature":[],"industry-type":[],"class_list":["post-2636","post","type-post","status-publish","format-standard","hentry","category-personalize","category-testing","category-deploy","tag-integrations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New VWO &amp; Microsoft Clarity Integration | VWO Product Updates<\/title>\n<meta name=\"description\" content=\"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity. Read this post to know more details about this update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New VWO &amp; Microsoft Clarity Integration | VWO Product Updates\" \/>\n<meta property=\"og:description\" content=\"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity. Read this post to know more details about this update.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"VWO Product Updates\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-14T05:54:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-14T06:11:53+00:00\" \/>\n<meta name=\"author\" content=\"Arjun Kunnath\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/\"},\"author\":{\"name\":\"Arjun Kunnath\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/f8ebe699ee6ffd71fd2fe47edec51202\"},\"headline\":\"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity\",\"datePublished\":\"2024-03-14T05:54:14+00:00\",\"dateModified\":\"2024-03-14T06:11:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/\"},\"wordCount\":438,\"commentCount\":0,\"keywords\":[\"Integrations\"],\"articleSection\":[\"VWO Personalize\",\"VWO Testing\",\"VWO Web Rollouts\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/\",\"url\":\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/\",\"name\":\"New VWO & Microsoft Clarity Integration | VWO Product Updates\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/#website\"},\"datePublished\":\"2024-03-14T05:54:14+00:00\",\"dateModified\":\"2024-03-14T06:11:53+00:00\",\"author\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/f8ebe699ee6ffd71fd2fe47edec51202\"},\"description\":\"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity. Read this post to know more details about this update.\",\"breadcrumb\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vwo.com\/product-updates\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#website\",\"url\":\"https:\/\/vwo.com\/product-updates\/\",\"name\":\"VWO Product Updates\",\"description\":\"Just another VWO site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vwo.com\/product-updates\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/f8ebe699ee6ffd71fd2fe47edec51202\",\"name\":\"Arjun Kunnath\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2023\/04\/profile-pic-1.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2023\/04\/profile-pic-1.png\",\"caption\":\"Arjun Kunnath\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New VWO & Microsoft Clarity Integration | VWO Product Updates","description":"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity. Read this post to know more details about this update.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/","og_locale":"en_US","og_type":"article","og_title":"New VWO & Microsoft Clarity Integration | VWO Product Updates","og_description":"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity. Read this post to know more details about this update.","og_url":"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/","og_site_name":"VWO Product Updates","article_published_time":"2024-03-14T05:54:14+00:00","article_modified_time":"2024-03-14T06:11:53+00:00","author":"Arjun Kunnath","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/#article","isPartOf":{"@id":"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/"},"author":{"name":"Arjun Kunnath","@id":"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/f8ebe699ee6ffd71fd2fe47edec51202"},"headline":"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity","datePublished":"2024-03-14T05:54:14+00:00","dateModified":"2024-03-14T06:11:53+00:00","mainEntityOfPage":{"@id":"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/"},"wordCount":438,"commentCount":0,"keywords":["Integrations"],"articleSection":["VWO Personalize","VWO Testing","VWO Web Rollouts"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/","url":"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/","name":"New VWO & Microsoft Clarity Integration | VWO Product Updates","isPartOf":{"@id":"https:\/\/vwo.com\/product-updates\/#website"},"datePublished":"2024-03-14T05:54:14+00:00","dateModified":"2024-03-14T06:11:53+00:00","author":{"@id":"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/f8ebe699ee6ffd71fd2fe47edec51202"},"description":"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity. Read this post to know more details about this update.","breadcrumb":{"@id":"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/vwo.com\/product-updates\/introducing-vwo-microsoft-clarity-integration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vwo.com\/product-updates\/"},{"@type":"ListItem","position":2,"name":"VWO integrates with Microsoft Clarity: Analyze visitor behavior on campaign pages in Clarity"}]},{"@type":"WebSite","@id":"https:\/\/vwo.com\/product-updates\/#website","url":"https:\/\/vwo.com\/product-updates\/","name":"VWO Product Updates","description":"Just another VWO site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vwo.com\/product-updates\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/f8ebe699ee6ffd71fd2fe47edec51202","name":"Arjun Kunnath","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2023\/04\/profile-pic-1.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2023\/04\/profile-pic-1.png","caption":"Arjun Kunnath"}}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/posts\/2636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/users\/691"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/comments?post=2636"}],"version-history":[{"count":10,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/posts\/2636\/revisions"}],"predecessor-version":[{"id":2871,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/posts\/2636\/revisions\/2871"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/media?parent=2636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/categories?post=2636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/tags?post=2636"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/feature?post=2636"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/product-updates\/wp-json\/wp\/v2\/industry-type?post=2636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}