{"id":2522,"date":"2024-01-24T15:50:46","date_gmt":"2024-01-24T15:50:46","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=2522"},"modified":"2024-01-24T15:50:48","modified_gmt":"2024-01-24T15:50:48","slug":"time-spent-on-page-and-bounce-rate-metrics","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/time-spent-on-page-and-bounce-rate-metrics\/","title":{"rendered":"Optimize visitor engagement on your pages with VWO\u2019s latest Time Spent On Page and Bounce Rate metrics"},"content":{"rendered":"\n

Keeping visitors hooked to your pages is more difficult than ever in today’s fast-changing digital landscape. Low visitor attention spans compound the problem even further. No doubt, every second a visitor spends on your page counts, and that\u2019s why it is crucial to understand how long users interact with your pages, what engages them, and why they might bounce away.<\/p>\n\n\n\n

That\u2019s exactly why we\u2019re thrilled to announce adding two new powerful metrics – \u2018Time spent on page\u2019 and \u2018Bounce rate.\u2019<\/p>\n\n\n\n

These metrics help you throw light on visitor behavior, empowering you to analytically optimize your website for higher engagement and, consequently, higher conversions.<\/p>\n\n\n\n

Let\u2019s take a deeper look at these metrics and how you can leverage them on your optimization campaigns in VWO to boost conversions.<\/p>\n\n\n\n

1. Time Spent On Page Metric<\/strong><\/h2>\n\n\n\n

What does it do?<\/strong><\/h3>\n\n\n\n

The Time Spent On Page Metric measures how long visitors stay on your page. VWO’s ‘page unload’ event powers the calculation. VWO calculates the time spent on a particular page by computing the time difference between page load and page unload event.<\/p>\n\n\n\n

VWO uses your campaign page URL by default while setting up the metric. You can also customize it by adding specific page URLs and setting a minimum duration (in seconds). This helps identify visitors who spent a specified minimum amount of time on chosen pages. Once set up, VWO counts only those visitors as conversions, streamlining your focus on engaged audiences. <\/p>\n\n\n\n

\"Time
Creating Time Spent On Page Metric on VWO<\/em><\/figcaption><\/figure>\n\n\n\n

Different use cases of how this metric can be used<\/strong><\/h4>\n\n\n\n

Based on your specific use case, you can customize how these metrics count visitors:
1. Count only unique visitors who satiate the duration conditions by choosing \u2018Unique Visitors.\u2019 <\/strong>For example, you can use this configuration to track unique visitors who have at least spent 120 seconds browsing a course catalogue. <\/p>\n\n\n\n

2. Calculate the count of the occurrences where a visitor has satisfied the duration stipulation by choosing \u2018Event Totals.\u2019 <\/strong>For example, you can see how many visitors stayed on your website for more than 30 seconds after offering a discount to those who have visited before.<\/p>\n\n\n\n

3. Calculate the time spent by visitors across sessions by choosing \u2018Value of an event property.\u2019<\/strong> This configuration helps calculate values such as cumulative time spent by the visitor during all the occurrences in which the visitor satisfies the duration stipulation (SUM), average time spent by the visitor during all the occurrences in which the visitor satisfies the duration stipulation (AVERAGE), and other values such as maximum duration, minimum duration, first value, and last value. For example, you can track the average time spent by visitors who satisfy the minimum duration on your blog pages to measure if the content is interesting.<\/p>\n\n\n\n