{"id":230,"date":"2020-08-12T12:43:43","date_gmt":"2020-08-12T12:43:43","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=230"},"modified":"2022-11-01T10:15:24","modified_gmt":"2022-11-01T10:15:24","slug":"compare-multiple-segments","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/","title":{"rendered":"Compare Multiple Segments using Deep Segmentation Functionality"},"content":{"rendered":"\n<p>The report of an A\/B test shows the performance of different variations for the overall traffic of your website. To analyze the test further, customers often use report filters to view data for a particular visitor segment. Previously, if someone wanted to view data for multiple segments, they had to view reports for each segment separately. But not anymore. We have now added a feature to compare two or more visitor segments in the same report.<\/p>\n\n\n\n<p>For example, if you want to view the conversion rate of visitors from mobile and desktop, rather than opening them individually, you can now compare them. With this capability, you can add segments from Standard Segments, My Segments, and even include one custom segment to the comparison.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2022\/11\/03-Multiple-Segments.gif\" alt=\"03 Multiple Segments\" class=\"wp-image-1669\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2022\/11\/03-Multiple-Segments.gif 800w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2022\/11\/03-Multiple-Segments.gif?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2022\/11\/03-Multiple-Segments.gif?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2022\/11\/03-Multiple-Segments.gif?tr=w-375 375w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Some questions that you can answer using this feature:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How did the different variations perform across segments?<\/li><li>What is the improvement of a variation over baseline across segments?<\/li><li>What is the overall conversion rate of each segment?<\/li><li>What is the overall size of each segment (say by traffic type &#8211; direct, referral, social, etc.) in the test?<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1764\" height=\"848\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.50.28-PM.png\" alt=\"Screenshot 2020 08 12 At 6 50 28 Pm\" class=\"wp-image-240\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.50.28-PM.png 1764w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.50.28-PM.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.50.28-PM.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.50.28-PM.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.50.28-PM.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.50.28-PM.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.50.28-PM.png?tr=w-375 375w\" sizes=\"(max-width: 1764px) 100vw, 1764px\" \/><\/figure>\n\n\n\n<p>VWO also allows you to compare multiple segments and multiple goals in the same view. This adds a new dimension to the report as shown in the screenshot below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1898\" height=\"942\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.47.20-PM-1.jpeg\" alt=\"Screenshot 2020 08 12 At 6 47 20 Pm 1\" class=\"wp-image-246\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.47.20-PM-1.jpeg 1898w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.47.20-PM-1.jpeg?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.47.20-PM-1.jpeg?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.47.20-PM-1.jpeg?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.47.20-PM-1.jpeg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.47.20-PM-1.jpeg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/08\/Screenshot-2020-08-12-at-6.47.20-PM-1.jpeg?tr=w-375 375w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/figure>\n\n\n\n<p>Note: This feature is available for all customers on&nbsp;<a href=\"https:\/\/vwo.com\/pricing\/#vwo-testing\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">VWO Testing Pro and Enterprise plans<\/a>.<\/p>\n\n\n\n<p>To learn more about comparing multiple segments, refer to this&nbsp;<a target=\"_blank\" href=\"https:\/\/help.vwo.com\/hc\/en-us\/articles\/900002164826-Compare-Multiple-Segments-in-VWO\" rel=\"noreferrer noopener\">knowledge base article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The report of an A\/B test shows the performance of different variations for the overall traffic of your website. To analyze the test further, customers often use report filters to view data for a particular visitor segment. Previously, if someone wanted to view data for multiple segments, they had to view reports for each segment&#8230;<\/p>\n","protected":false},"author":189,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[12,18,17],"feature":[],"industry-type":[],"class_list":["post-230","post","type-post","status-publish","format-standard","hentry","category-testing","tag-client-side-testing","tag-reporting","tag-segmentation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compare Multiple Segments using Deep Segmentation Functionality| VWO Product Updates<\/title>\n<meta name=\"description\" content=\"The report of an A\/B test shows the performance of different variations for the overall traffic of your website. We have now added a feature to compare two or more visitor segments in the same report\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compare Multiple Segments using Deep Segmentation Functionality| VWO Product Updates\" \/>\n<meta property=\"og:description\" content=\"The report of an A\/B test shows the performance of different variations for the overall traffic of your website. We have now added a feature to compare two or more visitor segments in the same report\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/\" \/>\n<meta property=\"og:site_name\" content=\"VWO Product Updates\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-12T12:43:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-01T10:15:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2022\/11\/03-Multiple-Segments.gif\" \/>\n<meta name=\"author\" content=\"Anshul Gurbaxani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/\"},\"author\":{\"name\":\"Anshul Gurbaxani\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/1871f2d595a86897520c3fce703f5726\"},\"headline\":\"Compare Multiple Segments using Deep Segmentation Functionality\",\"datePublished\":\"2020-08-12T12:43:43+00:00\",\"dateModified\":\"2022-11-01T10:15:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/\"},\"wordCount\":247,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2022\/11\/03-Multiple-Segments.gif\",\"keywords\":[\"Client Side Testing\",\"Reporting\",\"Segmentation\"],\"articleSection\":[\"VWO Testing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/\",\"url\":\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/\",\"name\":\"Compare Multiple Segments using Deep Segmentation Functionality| VWO Product Updates\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/compare-multiple-segments\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2022\/11\/03-Multiple-Segments.gif\",\"datePublished\":\"2020-08-12T12:43:43+00:00\",\"dateModified\":\"2022-11-01T10:15:24+00:00\",\"author\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/1871f2d595a86897520c3fce703f5726\"},\"description\":\"The report of an A\/B test shows the performance of different variations for the overall traffic of your website. 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