{"id":2215,"date":"2023-09-07T11:39:43","date_gmt":"2023-09-07T11:39:43","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=2215"},"modified":"2023-09-08T12:11:58","modified_gmt":"2023-09-08T12:11:58","slug":"new-campaign-creation-flow","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/new-campaign-creation-flow\/","title":{"rendered":"Introducing a redesigned experience for creating your Testing campaigns"},"content":{"rendered":"\n

We’re thrilled to announce a significant transformation in how you create Web testing campaigns in VWO. This redesign is more than just a facelift; it’s informed by real challenges, user feedback, and a forward-looking vision. <\/p>\n\n\n\n

Here’s why we changed things up:<\/p>\n\n\n\n

Firstly, we listened to you, our valued customers. We learned that the one-size-fits-all, step-by-step campaign creation didn’t suit everyone. Some of you wanted to jump straight to metrics, while others wanted to kick off with variations. The need for greater flexibility became abundantly clear, prompting us to reimagine the campaign creation flow.<\/p>\n\n\n\n

Secondly, as VWO has expanded its offerings, we’ve packed in a myriad of powerful features. However, these features weren’t always easy to find. Our user experience analysis revealed a need for a more intuitive interface to enhance feature discoverability.<\/p>\n\n\n\n

Finally, as an industry leader in optimization, we believe in setting the bar high. This update aligns us with modern, industry-standard designs to offer you an even better user experience.<\/p>\n\n\n\n

The new design centers on three core pillars:<\/p>\n\n\n\n

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  1. Ease of campaign creation<\/li>\n\n\n\n
  2. Collaboration in campaign creation<\/li>\n\n\n\n
  3. Discoverability of features<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    What’s changed, and how does it benefit you?<\/h2>\n\n\n\n

    1. Flexible campaign creation:<\/strong> Now, you can start configuring the campaign with any element of your campaign, be it a metric, variation, or target audience. Collaborate as a team on different parts of an experiment simultaneously, work with agility to create tests, and, in turn, speed up test setup with our new interface.<\/p>\n\n\n\n