{"id":1348,"date":"2022-06-07T09:36:49","date_gmt":"2022-06-07T09:36:49","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=1348"},"modified":"2022-09-26T11:58:32","modified_gmt":"2022-09-26T11:58:32","slug":"new-product-announcement-introducing-vwo-personalize","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/new-product-announcement-introducing-vwo-personalize\/","title":{"rendered":"[New Product Announcement] Introducing VWO Personalize"},"content":{"rendered":"\n

The end goal of any business is to drive growth. If you are an online business, you understand the importance of a guided buying journey and its contribution to gross online revenue. Your customer interacts with your business on multiple touch-points using numerous devices and locations. And, your customer is becoming increasingly fussy and difficult to impress with higher expectations from you now.  Today\u2019s customer desires contextual, connected experiences in their non-linear journey with the company\u2019s brand. That\u2019s why we built VWO Personalize. VWO Personalize enables this guided buying by delivering 1000s of unique journeys to the right audience, at the right place, and at the right time.<\/p>\n\n\n\n

How can VWO Personalize activate your audience?<\/strong><\/h2>\n\n\n\n

Personalization can be a powerful differentiator if done right. Some of the ways you can use this is by:<\/p>\n\n\n\n

#1 <\/strong>Targeting micro-segments with contextual experiences to show segment-specific offers, layouts, relevant information, product launches, pricing\/charges, etc. This allows you to release audience-specific experiences.<\/p>\n\n\n\n

For example, visitors logging in from different regions and language zones will see different versions of the hero banner on your website. <\/p>\n\n\n\n

\"Discount
Deliver region\/language specific landing pages to your website visitors<\/figcaption><\/figure>\n\n\n\n

For your VIP or high-value customers, you can show exclusive events and sneak peeks of new collections. Similarly, you can personalize content and promotions according to site visitors in different industries or verticals. Another important behavioural segment is loyalty members or actively engaged members of your site’s rewards program. You can target specific promotions and display events exclusively for them. You can also use gender information provided in an online profile to target male visitors and offer relevant gender-based products and sales offers.<\/p>\n\n\n\n

\"Festive
Target segments based on gender to deliver contextual experience and offers<\/figcaption><\/figure>\n\n\n\n

#2<\/strong> Building a multi-touch contextual buying experience to personalize every critical touchpoint in the visitor\u2019s buying journey.<\/p>\n\n\n\n

For example, say a typical buying journey on your website is a visitor moving from the product listing page to the product page and adding to cart. The multi-touch approach allows you to show relevant information like customer reviews, no. of items in stock for a product, personalized discounts, and financing options at the right point in the journey to nudge the visitor ahead. <\/p>\n\n\n\n