{"id":10,"date":"2020-07-21T12:29:03","date_gmt":"2020-07-21T12:29:03","guid":{"rendered":"https:\/\/vwo.com\/product-updates\/?p=10"},"modified":"2022-01-25T11:03:37","modified_gmt":"2022-01-25T11:03:37","slug":"adding-a-hypothesis-to-a-testing-campaign-is-now-optional","status":"publish","type":"post","link":"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/","title":{"rendered":"Adding a Hypothesis to a Test Campaign is Now Optional"},"content":{"rendered":"\n<p>A hypothesis is a basic building block that defines the idea around which testing campaign changes are created and evaluated. Any test in VWO previously required a linked hypothesis to bring a holistic understanding of what the testing campaign represents in terms of the idea that is being evaluated.&nbsp;<\/p>\n\n\n\n<p>A lot of users create and manage hypotheses in other tools and may not be using VWO Plan extensively. For example, an organization that uses Jira to manage their workflow may not be inclined to maintain a duplicate set of hypotheses in VWO and update them manually.<\/p>\n\n\n\n<p>To support such users, VWO will no longer enforce a testing campaign to be linked with a hypothesis. If you are not maintaining your ideas anywhere, it is highly recommended that you still create hypotheses and link your testing campaigns to them. Hypothesis-driven testing ensures that your approach to your experimentation program remains systematic and organized.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1316\" height=\"692\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/07\/Hypothesis-optional.gif\" alt=\"Hypothesis Optional\" class=\"wp-image-86\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/07\/Hypothesis-optional.gif 1316w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/07\/Hypothesis-optional.gif?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/07\/Hypothesis-optional.gif?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/07\/Hypothesis-optional.gif?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/07\/Hypothesis-optional.gif?tr=w-375 375w\" sizes=\"(max-width: 1316px) 100vw, 1316px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A hypothesis is a basic building block that defines the idea around which testing campaign changes are created and evaluated. Any test in VWO previously required a linked hypothesis to bring a holistic understanding of what the testing campaign represents in terms of the idea that is being evaluated.&nbsp; A lot of users create and&#8230;<\/p>\n","protected":false},"author":185,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[12],"feature":[],"industry-type":[],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-testing","tag-client-side-testing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adding a Hypothesis to a Test Campaign is Now Optional| VWO Product Updates<\/title>\n<meta name=\"description\" content=\"VWO will no longer enforce a testing campaign to be linked with a hypothesis. But, it is highly recommended that you still create hypotheses and link your testing campaigns to them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adding a Hypothesis to a Test Campaign is Now Optional| VWO Product Updates\" \/>\n<meta property=\"og:description\" content=\"VWO will no longer enforce a testing campaign to be linked with a hypothesis. But, it is highly recommended that you still create hypotheses and link your testing campaigns to them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/\" \/>\n<meta property=\"og:site_name\" content=\"VWO Product Updates\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-21T12:29:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-25T11:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/07\/Hypothesis-optional.gif\" \/>\n<meta name=\"author\" content=\"Rahul Jain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/\"},\"author\":{\"name\":\"Rahul Jain\",\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/24e8e7a6874ac58b126f2cf920dfca77\"},\"headline\":\"Adding a Hypothesis to a Test Campaign is Now Optional\",\"datePublished\":\"2020-07-21T12:29:03+00:00\",\"dateModified\":\"2022-01-25T11:03:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/\"},\"wordCount\":163,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/07\/Hypothesis-optional.gif\",\"keywords\":[\"Client Side Testing\"],\"articleSection\":[\"VWO Testing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/\",\"url\":\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/\",\"name\":\"Adding a Hypothesis to a Test Campaign is Now Optional| VWO Product Updates\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/adding-a-hypothesis-to-a-testing-campaign-is-now-optional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/13\/2020\/07\/Hypothesis-optional.gif\",\"datePublished\":\"2020-07-21T12:29:03+00:00\",\"dateModified\":\"2022-01-25T11:03:37+00:00\",\"author\":{\"@id\":\"https:\/\/vwo.com\/product-updates\/#\/schema\/person\/24e8e7a6874ac58b126f2cf920dfca77\"},\"description\":\"VWO will no longer enforce a testing campaign to be linked with a hypothesis. 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