If you want to measure how your website is performing, you can use Visual Website Optimizer to track various conversion goals. You can measure these goals independently of creating any A/B test.
Making CTA more relevant increased conversions by...November 22nd, 2013
Removing a Line From Header Image Effected 7.8%...March 26th, 2015
Killer Headline Beats Image Slider: An Estimated Win...August 21st, 2014