If you want to measure how your website is performing, you can use Visual Website Optimizer to track various conversion goals. You can measure these goals independently of creating any A/B test.
Making CTA more relevant increased conversions by...November 22nd, 2013
Why you should put the most important information on...November 28th, 2013
Compelling Copy + Clean Design + Fewer Distractions...August 30th, 2013