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How to create a basic A/B test?

Posted in A/B Testing on

We have a couple of video tutorials on creating an A/B Test.

Short 2 minute video

Long 30 minute walkthrough

Follow these steps to create an A/B Test:

  1. On your Dashboard, click on “A/B Test”  under the “Create Test” tab
  2. Enter the URL you want to run the test on and click “Create Test”
  3. In this step you can make the modifications you want to test. You do this by simply clicking on an element (it’ll have a blue border) and a menu pops up. Use the menu to make the changes you wish.

The green info box on the right-bottom of the screen helps you edit the existing variations or create new ones. By default the “Control” is referred to the way your webpage looks without any change. Variation 1 is the page which has the variations saved on it which you just made.

You can also remove a variation in this info box by clicking the red “Remove Variation” button. The green button lets you create new variations which you can edit.

The info box also has an option that allows you to make significant CSS/JS changes.

Once you are satisfied with the changes you made in the Visual Designer you can click the blue button on top right which will take you to the Step 4 of the Test Wizard.

4) This is the step where you define your goals for the test. The motivation for some users to make tests could be to see which color of button helps them achieve better conversions. Some might like to try a different slogan. In our case we are editing the headline to see how many users will try to sign up. I provide the link to that signup page and add it as a conversion goal. Visual Website Optimizer will register the conversion everytime someone will click on that link.

Similarly there are other options such as “Visit to a particular page”, “Submit a form to”, “Engage on a page” and even “Custom Conversion Goal” which is an advanced option.

After defining the goal you click on “Add Conversion Goal”. Once you are satisfied with the goals you can click “Next” to move to the final step.

5) Enter details in “About Test” section

6) “Test Pages and Audience” is where you select which visitors are tracked and on what URLs. You can include and exclude pages in this section

7) To pinpoint your visitors, click on “Change” on the right hand side of “Target test to a Segment” and select your conditions

8) “Other Settings” allow you to choose if more than one domain will be involved in the test; integrate with your Google Analytics account; enable heatmaps; disable losing variations; show winning variations to all visitors; and divide custom traffic between variations

9) Once done, hit “Create Your Test” and that’ll create the test

10) To make your test live on your site, you need to integrate a small code snippet within your site and then click on “Start Test” (you can also preview the variations here)

You can see the current status of your test in the “Reports” tab.