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How do we calculate statistical significance?

Posted in A/B Testing, Multivariate Testing, Split URL Testing on

We have a comprehensive article on our blog which details how we calculate statistical significance and also talks about mathematics of A/B testing. If you want to calculate statistical significance manually, we have an online tool for that. We also have an excel spreadsheet that you can download and use.

As far as revenue goal is concerned, you can download this excel file to understand how we calculate statistical significance