Troubleshooting: Why Is My Revenue Goal Recording Fewer Conversions than Page Visits Goal?

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VWO tracks the “visit to a page” goal as soon as a visitor arrives on the page, but the “revenue conversion” goal is triggered only when the Document Object Model (DOM) is ready. If a visitor leaves the page before the DOM is ready, VWO records only the “visit to a page” goal. This explains why the numbers of conversion recorded for the two goals may not be the same.

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