This website works best with JavaScript enabled. Learn how to enable JavaScript.

Troubleshooting: Why Is My Revenue Goal Recording Fewer Conversions than Page Visits Goal?

Last updated

VWO tracks the “visit to a page” goal as soon as a visitor arrives on the page, but the “revenue conversion” goal is triggered only when the Document Object Model (DOM) is ready. If a visitor leaves the page before the DOM is ready, VWO records only the “visit to a page” goal. This explains why the numbers of conversion recorded for the two goals may not be the same.

Was this article helpful?

Thanks for your feedback!
Please email us at to tell us what you were looking for. We'll send the answer to your inbox.

Contact Us / Login