To adopt SmartStats, you will require your website’s average daily visitor data and the current conversion rate. To find out these data, you can run a Conversion Tracking test in VWO. Alternatively, you can gather the data from Google Analytics, Mixpanel, Kissmetrics, or any other analytics tool.
For the lift in the conversion rate, you should choose a realistic value. Usually a 15–20% change is worth caring about. For instance, if the current conversion rate of your page is 6%, then you may be interested only if the conversion rate of the variation goes up by 20%. (A 20% increase will boost your conversion rate from 6% to 7%.). Click here to learn more about the SmartStats way of finding your winning variation.