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Target campaign to a visitor segment

Thursday, February 13, 2014

VWO allows you to target your campaign for a selected group of your website visitors. This selected group of visitors are called visitor segments in VWO. When you target a campaign to a visitor segment, only visitors who qualify the conditions set for the segment can take part in the campaign.

Follow these steps to target your campaign to a visitor segment:

  1. Click Campaigns and select the campaign for which you want to set up variation targeting.
  2. On the campaign details page, click Settings and select URL(s) option.
  3. Navigate to More Options section and enable Enable campaign for specific visitor segments option.

Segment Gallery

Contains default VWO segments that you can use for your campaigns. You can select a default segment to include in the campaign, if required. Click here to know more about default visitor segments in VWO.


Allows you to define a custom visitor segment to include in the campaign. To define a custom segment, you must set conditions that determines whether a user is eligible to participate in the campaign. Click here to know more about how to define custom segments for targeting.

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