VWO allows you to target your campaign for a selected group of your website visitors. This selected group of visitors are called visitor segments in VWO. When you target a campaign to a visitor segment, only visitors who qualify the conditions set for the segment can take part in the campaign.
Follow these steps to target your campaign to a visitor segment:
- Click Campaigns and select the campaign for which you want to set up variation targeting.
- On the campaign details page, click Settings and select URL(s) option.
- Navigate to More Options section and enable Enable campaign for specific visitor segments option.
Contains default VWO segments that you can use for your campaigns. You can select a default segment to include in the campaign, if required. Click here to know more about default visitor segments in VWO.
Allows you to define a custom visitor segment to include in the campaign. To define a custom segment, you must set conditions that determines whether a user is eligible to participate in the campaign. Click here to know more about how to define custom segments for targeting.