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Using VWO Segment Gallery

Thursday, September 25, 2014

Using VWO segmentation feature, you can group your website visitors into segments based on some common traits they share. For example, you can segment users based on the device used to access the website, the referral site from where they land to your page, new or returning visitors, and other such parameters.

Pro-Tip

You cannot select multiple options from the segment gallery. To create a complex condition by combining multiple conditions, create a custom segment for your target visitors.

Using VWO segment gallery, you can select predefined segments and target your campaign or variations to a specific group of visitors. VWO looks for certain parameters in the visitor information to identify whether a visitor belongs to any defined segment.

This following list gives you information on which parameter VWO looks for in the visitor information to identify the segment:

  • Direct- This refers to traffic that directly lands on the test page and where document.referrer is empty.
  • Referral- This refers to referral traffic and document.referrer has a value and is not blank. 
  • Social traffic- Visitors with referrals from sites such as Facebook, Quora, Reddit, Imgur, Disqus, 9gag, Tumblr, Google Plus, Stumbleupon, Twitter, Linkedin, Technorati, Digg, Hootsuite, Myspace, Tinyurl, Youtube, Flickr, Pinterest, and so on.
  • Mobile, Desktop, Tablet- They are classified based on their UA (User Agent) strings.
  • New Visitors- A new visitor is someone who has never been part of any campaign on the domain before. This segment checks for the _vis_opt_s cookie and if it is not present in visitor's browser, then the visitor is categorized as a new visitor.
  • Returning- A returning visitor is someone who has been part of at least one campaign on the domain before. This segment checks for the _vis_opt_s cookie and if it is present in visitor's browser, then the visitor is categorized as a returning visitor.
  • Non-paid search traffic- Organic traffic from a search medium but does not contain utm_medium query parameters such as cpc, ppc, cpa, cpm, cpv, and cpp.
  • Paid Traffic Search- Contains utm_medium query parameter such as cpc, ppc, cpa, cpm, cpv, cpp 
  • Search traffic- Organic traffic by checking the referrer for search engines.
  • Email Traffic- utm_medium=email as the query parameter.


Click here to read how to create custom segment.

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