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Observations are insights and improvement opportunities for your website’s performance. While analyzing your website to find out why visitors aren’t converting into customers, you make certain observations. The problems you identify may be technical issues (for example, the site loads too slow), inappropriate visual hierarchy on a page (for example, the sign-up button is placed right at the bottom of the page), distractions from CTA (like a fancy carousel that distracts users from the sign-up button), and so on.

Read more to learn how to create observations.

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