This website works best with JavaScript enabled. Learn how to enable JavaScript.

How VWO Calculates Statistical Significance

Last updated

Please refer to our KB article on Bayesian statistics and the mathematics behind calculating SmartStats.

You can also use our Test Duration Calculator to find out the statistical significance required for your business needs. Alternatively, you can download this excel spreadsheet to calculate the data yourself.

For revenue goals, download this excel file to understand the statistical significance.

Was this article helpful?

Thanks for your feedback!
Please email us at to tell us what you were looking for. We'll send the answer to your inbox.

Contact Us / Login