How valuable is the audience you are running the test on?

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On a scale of 1 to 5 (1 being the lowest, and 5 being the highest score), select how crucial is the visitor group landing on the test pages. For example, visitors on the Checkout page of your website hold higher importance. Similarly, visitors coming through PPC ads are more important that visitors via organic traffic.

Read more to learn how to prioritize a hypothesis.

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