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How to Use Visual Editor to Create Variations

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VWO Visual Editor is a what you see is what you get (WYSIWYG) tool to help you modify the design layout of your website pages. Using the visual editor, you can make basic visual changes on your website without writing a single line of code. The intuitive interface of the visual editor makes it easy to use, even for someone with no prior experience in web technology or coding.

Using VWO Visual Editor, you can modify elements on your webpage, add goals to track, switch to the code editor if you want to make some advanced modifications, and so on.  For example, you can change the copy of your website headline or change the size and color of a CTA button.

To open editing options, click the website element you want to change.

Change Image

Use this option to change images on the website.  The Change Image option is displayed when you click the image in the visual editor. The Change Image option is not displayed if you click elements other than an image.

To change an image on a webpage:

  1. Click the Change Image option on the editor.
  2. On the Change Image dialog, click the Choose File option to select an image from your local folder. You can also add the respective URL to specify an image file from the web.
  3. Alternately, to select from existing images you have uploaded to the website, select the Browse Existing Images option.
  4. Enter the image title, alt text, and size specifications for the image.
  5. To upload the image, click Done.

Edit Element

Use the Edit Element option to modify text, URLs, CSS styles, and attributes for the elements.


From the General edit section, you can modify the content, font styles or sizes, text color, and other element attributes. After updating the element, click Done to save the changes.


Using this option, you can change the CSS styling of the elements on the website. Click the Styles tab to change.

From this section, you can change the font size, background, border, layout, etc. or add custom style elements while previewing them in real-time on the editor. 


Attributes provide additional information about HTML elements. You can modify standard HTML attributes or custom attributes of any elements you select on the page.

  • ID: Used to identify a specific element. The value of this attribute must be unique.
  • Class: Used with CSS to style elements with common properties.
  • Title: Text to be displayed as a tool-tip when hovering over the element.

You can add your custom attributes to the element. To add custom attributes, select Custom, and then enter the Attribute Name and Value as required. When you make any attribute changes by using the visual editor, VWO creates the corresponding code snippet for the update that you can view in the code editor.


The Move operation moves the element relative to it’s current position of the element in exact pixels. You can use this operation to also increase or decrease the size of buttons and other elements.

You can move an element from one position to another on the webpage. You can drag an element to a desired position or enter the values on the axes to plot on the page.


Use this option to modify the HTML code snippet of any element on a webpage. To learn more about using the Edit HTML option, click here.


Use this option to remove an element from a variation. This sets the display property of the element to none.


Allows you to hide or unhide (show) elements from your website. You can choose to show a hidden element at any point in time.  For example, you may want to hide an image or a CTA button for a variation. This sets the visibility property of the element to visible/hidden.

Please note that the Hide/Show operation does not remove or delete the element from the website, but only hides the code snippet of the element so that a user cannot view it.

Copy and Paste

The Copy option lets you create a copy of an existing element on your webpage or other pages. With the Paste tool, you can paste the copied element at the required position. You can choose to paste it with or without its original CSS properties (styles).

To learn more about the copy and paste functionality in VWO Editor, click here.


Allows you to move multiple elements from one position to another. You can use this operation to rearrange and place elements anywhere on a page.

Select Parent

Use the option to find out the parent element to which the element belongs. Click Select Parent, and then select the parent element of the section you want to change.

Adding Goals to Track

VWO Editor also lets you add some conversion goals for your test. Using Visual Editor, you can add goals to track clicks on links, clicks on elements, and form submissions on the website.

To learn more on how to add goals through editor, click here.

Switch to Code Editor

Click the </> icon to switch to Code Editor. To learn more about Code Editor, click here.

Navigate Mode

  • Design: Select this mode to make changes to your page loaded in the editor.
  • Navigate: This mode lets you browse the website in VWO just like you would browse it using a browser. However, you will not be able to make edits in this mode. After you have landed on the page you want to edit, switch to the Design mode and select the section of the page you want to modify.


Use the Undo/Redo/Save button in the visual editor while making changes to your webpages. You can access your last saved changes to a test or variation on your next sign-in.

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