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How to Use the Observations Dashboard

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VWO provides you with a feature to record the observations that you make while analyzing your website. The Observations dashboard is where you create and manage all your observations.

On the dashboard, you can perform the following actions:

  • Create an observation
  • Sort and filter observations
  • Link observations to hypotheses
  • Edit, delete, or star an observation

To access the Observations dashboard, on the navigation bar, click Observations under Plan.


The Observations screen that appears lists down all the Observations created by you.

Create an Observation

To create Observation, click the Create button in the upper right-hand corner of the Observations dashboard.


To learn more on setting up an Observation, click here.

Sort and Filter Observations


Sort your Observations using the following options:

  • Created: Sort by date of creation.
  • Updated: Sort by date of last update.

Filter your Observations using the following options:

  • By Name
  • By URL
  • By Creation Date
  • By Starred Observations
  • By Hypothesis
  • By Label

Link Observations to Hypotheses

From the Observations dashboard, you can also link your observations with the hypotheses that you feel can improve conversions. To know how to link observations to hypotheses, click here.

Edit, Delete, or Star an Observation


  1. Click the ellipses and select Edit or Delete to make the changes.
  2. You can also delete an observation by selecting it and clicking Delete on the toolbar.
  3. To add an Observation to your favorites, star it.

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