VWO allows you to target specific visitor groups through your tests. This selected group of visitors is called visitor segments, and the targeting can be done while setting up a test or by editing an existing test. When you target a visitor segment through a test, the only visitors who qualify the conditions set for the segment can take part in the test.
Let’s take a look at how to target a visitor segment from an existing test:
- From the list of tests, select the test for which you want to set up variation targeting.
- On the details page, click Settings and then select the URL(s) option.
- In the More Options section, select Enable campaign for specific visitor segments.
Allows you to define a custom visitor segment to include in the test. To define a custom segment, you must set conditions that determine whether or not a user qualifies to be a part of the test. Click here to learn about how to define custom segments for targeting.