How to Target a Visitor Segment Through a Test

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VWO allows you to target specific visitor groups through your tests. This selected group of visitors is called visitor segments, and the targeting can be done while setting up a test or by editing an existing test. When you target a visitor segment through a test, the only visitors who qualify the conditions set for the segment can take part in the test.

Let’s take a look at how to target a visitor segment from an existing test:

  1. From the list of tests, select the test for which you want to set up variation targeting. select-a-test
  2. On the details page, click Settings and then select the URL(s) option. settings
  3. In the More Options section, select Enable campaign for specific visitor segmentssegmentation-settings-from

Segment Gallery

Contains default VWO segments that you can use for your tests. Click here to know more about default visitor segments in VWO.

Custom

Allows you to define a custom visitor segment to include in the test. To define a custom segment, you must set conditions that determine whether or not a user qualifies to be a part of the test. Click here to learn about how to define custom segments for targeting.

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