To run a split URL test across your website, use the URL matches pattern option to define the set of URLs you want to include in the campaign. For example, if you are testing different themes, sidebar location, placement of ads, and so on, define the URL pattern for both control and variation, using the wildcard * (an asterisk) to match a part of the URL.
For example, if a user lands on http://www.example.com/test/index.html, then Variation URL after redirection would be http://www.example.com/b/test/index.html.
Setting Up Negative Regex
To run your VWO test on specific pages, you can create a negative regex and add in the Exclude URLs section. For example, let us say you want to run the test specifically for 4 pages in the product section of your website – shoes, bags, dresses, and home. To set up a negative regex for the test, enter the URL details as follows:
URL matches pattern
URL matches pattern
URL matches Regex
The negative regex will make sure that the test will run only on the specified pages.
Setting Up Custom URLs
Custom URLs are used to run VWO tests on multiple pages of a website when it does not have a consistent pattern in the URLs. For example, consider an ecommerce website that has several independent URLs for category or product pages without any defined pattern, like http://example.com/adidas/, http://example.com/reebok/, http://example.com/microsoft/, http://example.com/adobe/, and you want to run the test on only on shoes pages (the first two URLs).
You can use the Custom URL option to define an imaginary custom URL as an identifier for the pages you want to test, even if the URL may not exist.
For example, if a user wants to run a split URL campaign on few URLs such as:
The imaginary URL “_vis_opt_url” can be set as below for all the Control URLs:
_vis_opt_url = document.location.protocol + '//' + document.location.hostname + "/test" + document.location.pathname + document.location.search + document.location.hash
Now, the URL setup in VWO would be as follows:
- Control (as per the imaginary URL added in code): http://www.example.com/test*
- Variation: http://www.example.com/*?camp=vwo
In case of a split URL, a custom URL campaign needs to be set up, per the requirement and URL structure of the test website. Therefore, feel free to reach out to firstname.lastname@example.org if you need any help in building a custom URL for your requirement.